BEARPAWstyle.com
BEARPAW is a growing, US-based footwear brand currently celebrating its 10th anniversary with a series of events and initiatives. Working with SLAM, Sportie LA’s media arm
Read More »Creative Marketing
Employing the full range of RA services, Creative Marketing is the synthesis of PR, Web Marketing, SEO*, Web Presence, and Original Content.
Read More »Bandito Brothers: BMW M3 Film
The SEO campaign we did for the Bandito Brothers spec film “Living in the Lights” shows how creative marketing can launch a video – and a production company – into the public consciousness.
Read More »SaveTheWhalesNow.com
In hopes of preserving some of our world’s most beautiful creatures, Pierce Brosnan and Keely Shaye Brosnan turned to the Web – and Raging Artists – for assistance.
Sportie LA Media
Raging Artists’ work for Sportie LA and its footwear marketing division Sportie LA Media (SLAM) has helped shape a highly visible brand image.
LaGearNews.com
When iconic brand LA Gear and top indie sneaker store Sportie LA joined forces to launch LA Gear Originals in December 2008, they turned to Raging Artists.
BreakUpService.com
BreakUpService.com is a resource for those contemplating a breakup, going through one, or trying to get over one. With its rich, content-heavy design, BreakUpService.com conveys right off the bat that it’s not selling a product, it is the product.
BEARPAW Boots: Launch of BEARPAW TV Takes Brand to the City
November 3, 2010, Citrus Heights, CA – BEARPAW Footwear, the lifestyle brand founded by Tom Romeo in 2001, is venturing out of the woods and into the city, with the launch of BEARPAW TV, broadcasting original content and culture to a global audience. “With our commitment to quality and to ‘living life comfortably’, we’ve built a strong base among people who spend time outdoors in the mountains, hanging out looking fashionable in front of a fire in log cabins, and that’s certainly part of our message,” said Sr. VP of Marketing Randy McKinley. “At the same time, our fans now include everyone from Olympic medalists to Film, TV, and Music celebs reflecting popular culture in NY, LA, and everywhere in between. With BEARPAW TV, we want to spread the word that we’re a brand that embraces style without leaving comfort behind.”
Fluid Helps Blue Cross Blue Shield Talk Costs in New Spots
NEW YORK, April 27, 2011 — Blue Cross Blue Shield of North Carolina has employed the full might of the Fluid family for their “Let’s Talk Cost” campaign — a call for people to stop looking for scapegoats to blame for the rising cost of health insurance in America. Created via Capstrat, the campaign includes 4 TV and Web spots so far and feature a different player in the healthcare system being singled out in conversation as the sole reason for our nation’s health insurance woes. Serious at first, each spot turns comedic when it cuts to reveal who’s been listening to the unflattering discussion all along — a literal goat.
Read More »ContagiousLA: On SMO and Viral Content – Establishing Your Web Presence
You are a business, or you are working on behalf of one. You want to have a killer web presence to take advantage of the potentially captivate-able 2 billion Facebook users so that you can sell more stuff. No duh. You want to have content that turns strangers into friends and friends into paying customers. You want that content to travel, so your web video becomes viral video, you want to disseminate ‘awareness’ all over the internet, you want people talking about your brand as if you don’t just sell stuff. You want to plant a viral little seed that – through organic search traffic – grows organically into a rain forest! Let me guess, your budget for the gardener and the manure is not so big because you just aren’t convinced of the ROI yet. Let me give you some advice: build an I-Max theater.
