Bandito Brothers Shifts Hot Wheels Into High Gear
CULVER CITY, CA, May 20, 2011 — Hot Wheels has just released a breathtaking 1:30 trailer for their expansive brand re-awareness campaign. That campaign culminates in the broadcast of a world-record breaking stunt at the Indy 500 on May 29. Featuring stunt driving with life-size Hot Wheels models and VFX worthy of a blockbuster action flick, the spot was created via Mistress and produced by Bandito Brothers. It builds on the Area-51 mythology the classic toy brand created for their “Hot Wheels For Real” campaign. Hot Wheels has secured airtime on ABC to showcase the high-adrenaline spot, and the brand’s Internet videos boast over 2 million views.
Read More »
Fluid Adds Final Ingredients to I Can’t Believe It’s Not Butter Spots
Fluid put the finishing touches on four new broadcast spots for I Can’t Believe It’s Not Butter — “Dish,” “Mussels,” “Whipped and Creamy,” and “French Toast.” The recipe for the new campaign, created via McCann Erickson/NY, called for Sex and the City star Kim Cattrall, a bevy of hunky male objects, and editorial and VFX by the New York-based editing house.
Fluid Executive Producer Laura Relovsky oversaw the project, which let Cattrall ham it up as her usual, steamy — or should we say “creamy?” — self. Editor Robin Burchill and VFX guru Wes Waldron completed the spots under the roof of Fluid’s sprawling Soho loft.
Read More »Bandito Brothers: Director Gavin Bowden Has a Powerful Effect
CULVER CITY, CA, April 22, 2011 – Acclaimed director Gavin Bowden has signed with Bandito Brothers for exclusive US spot representation. Bowden comes to the rapidly expanding company with a reputation for shooting memorable visual and effects-driven commercials and music videos. The director’s recent spot work includes Chevrolet’s “Sonic,” Toyota’s “Dance” and “Imagine,” and Subaru’s “Peel Out.”
“We are very excited to have Gavin join Bandito,” said Executive Producer Jeff Rohrer. “We recently partnered in the launch of Cantina Creative to bring visual effects in-house, so the addition of Gavin to the roster is a natural fit for many jobs. Gavin’s work is impeccable and we are happy to have him as part of the family.”
Read More »MOO Studios: Shaun Sewter Delivers Biltmore Surprise via The Richards Group
MOO Studios director Shaun Sewter wastes no time getting viewers into the Christmas spirit with “Surprise,” a new spot via The Richards Group. In the spot, a horse-drawn carriage braves the cold weather and makes its way to the stunning and welcoming Biltmore in Asheville, North Carolina, nestled deep in a winter wonderland.
Read More »Arsenal FX: Yole Barrera Joins Expanding Team as VFX Producer
SANTA MONICA, CA, July 16, 2010 – Arsenal FX, the special effects boutique founded and owned by VFX artist Mark Leiss, has added VFX
Producer Yole Barrera to its staff. She joins a team that includes Leiss, Executive Producer Ashley Hydrick, Flame Artist/Compositor/Graphic Artist Joseph Grosso, and Sr. VFX Artist Terry Silberman, who came aboard in March. Her first project at Arsenal FX was producing the VFX for this year’s MTV Movie Awards opening and sketches starring Tom Cruise.
“Yole’s friendly demeanor and professional work ethic makes her another great addition to the facility,” said Leiss. “Her ability to deliver on time will certainly help bolster our current and future relationships in the industry.”
Read More »ArsenalVisual.com
The Client: Founded by noted artist Mark Leiss, Arsenal FX is a newly established finishing and visual effects boutique. Arsenal FX is an excellent candidate for an online magazine, because they are rapidly evolving, with new talent, new work, and new areas of artistic expression.
Arsenal FX Expands with Senior VFX Artist Terry Silberman, Joseph Grosso Promoted to Senior Flame Artist
SANTA MONICA, CA, March 26, 2010 – Arsenal FX, a special effects and finishing boutique catering to a diverse global client base that spans Advertising, Film, and Sports, has added noted Senior VFX Artist Terry Silberman to its staff. He rounds out an Arsenal FX roster comprised of Owner/Artist Mark Leiss, and Joseph Grosso, who has been promoted to Senior Flame Artist.
Silberman’s career highlights include projects for Honda Fury (Dailey & Associates), Baby Ruth (Dailey and Associates), K-Swiss (The Gale Group, and Mitsubishi (BBDO/LA). He was previously on staff at SOLID.
Read More »
