Volume Music + Sound: Lincoln MKS Spec Spot Updates Duran Duran with French Electro
True to form for the automaker, this spec spot for the Lincoln MKS makes a retro hit current. Created entirely in CG as part of LITTLE RED ROBOT’s internship program, “2010 MKS” features the 2010 Lincoln MKS whizzing through a virtual environment comprised of graphics and visuals touting the car’s unique features.
The decidedly hi-tech look is bolstered by a French Electro re-imagining of “The Chauffeur” by Duran Duran.
Read More »Little Red Robot: Lincoln MKS Experiment in Advertising
Little Red Robot recently completed a completely computer-generated spec spot for Lincoln’s 2010 MKS. The :30, titled “2010 MKS,” was created as part of Little Red Robot’s internship program. For Little Red Robot, the Lincoln MKS was a natural subject. In 2009, the company was selected by Y+R Team Detroit to create a live-action spot as part of their “Project Rising Stars” campaign tied into the CBS broadcast of the 51st Grammy© Awards. “We really fell in love with this car, when we shot it last year as part of The Project Rising Stars Campaign,” says Seth Shukovsky, Creative Director of Little Red Robot. “The brand DNA that Team Detroit had created for Lincoln is so contemporary, hip and edgy, it was really in line with what Little Red Robot is all about.”
