Beef Films: “Nothing Can End Hunger” Goes Gold at Hatch Awards
SANTA MONICA, CA, October 15, 2010 – “Nothing Can End Hunger” – a pro-bono campaign for Rhode Island Food Bank produced by Santa Monica-based Beef Films and created by NAIL, won Gold and Silver honors at last night’s Hatch Awards, presented by The Ad Club. The ceremony took place in Boston, MA, at The Citi Performing Arts Center.
The Gold was awarded to the RI Food Bank project in the Public Service Broadcast Campaign category. “Taste Test,” “I Live In A Shelter,” and “Kid,” were among the spots submitted for recognition, with “Taste Test” winning a Silver in the Public Service Broadcast Single Entry category.
NAIL took home additional Gold and Silver honors for other elements of the campaign.
The campaign was directed by Beef’s Nick Spooner. Editor Jaime Arze of Chop House Edit cut the spots.
For more on “Nothing” and to view the work, click here.
Read More »Beef Films: Rhode Island Food Bank Campaign via NAIL Wins Gold 2010 Jay Chiat Award for Strategic Excellence
Santa Monica, CA, October 12, 2010 – The 2010 Jay Chiat Awards for Strategic Excellence were announced at the opening reception for the inaugural Jay Chiat Festival, in Miami, with the Gold Award for Brand Experience going to “Nothing Can End Hunger” – a pro-bono campaign for Rhode Island Food Bank produced by Santa Monica-based Beef Films and created by NAIL, the Providence-based communications agency – challenges people to think about the stark emptiness of no food on the table and to break with inaction – “an unnecessary tradition”.
Little Red Robot: “A Girl Story” Site of the Day on The FWA
Created via STRAWBERRYFROG New York and produced by LITTLE RED ROBOT San Francisco, www.agirlstory.org has won Site of the Day (SOTD) honors on The Favourite Website Awards (The FWA).
Read More »SaveTheWhalesNow PSA – Press – June 2010
“Mr. President,” a PSA for SaveTheWhalesNow.org starring Pierce Brosnan, promoted and marketed by Raging Artists, immediately aroused interest – and controversy – as it took on the Obama Administration in the fight to save whales.
Read More »OUTSIDER USA’s Ric Cantor Says ‘No Stank You’
SANTA MONICA, CA, October 22, 2007 – When director Ric Cantor of OUTSIDER USA recently came to LA to direct his first job for the US Market, he stank up the joint. Actually, it was a high school in Seattle, where he spent three days filming a campaign via Wong Doody for the Tobacco Prevention and Control Program Washington State Department of Health. Falling under the campaign banner “No Stank You,” spots include “Lung Balloons”, “Chest Sitter”, “Smokin’ Hot”, and “Stank A Lot”.
“The agency wanted all of the spots to be different,” recalls Cantor. “I took each spot as a blank canvas that could be practical yet funny with natural, real characters.”
The result is a a comedic – and highly effective – antidote for the urge to smoke:
If our health were on display in the form of a “Lung Balloon”, we might be very popular in high school, as we walk the halls with a beautiful representation of our inner strength. Conversely, people would tend to stay away from someone who has so abused their lungs by smoking that their balloon falls to the ground in a sad deflated heap.
How does one describe the effects of smoking on an otherwise healthy, active young person? As this spot, complete with jingle, suggests, it’s like having someone big sitting on your chest… and no one likes a “Chest Sitter”…
Cheerleaders are “Smokin Hot”, aren’t they? Maybe they were, before he started smoking… but now, they look like…well a bit old to be in the squad.
Young love can be sweet, charming, and fresh – or Sir “Stank A Lot” can come between you and your girl.
Cantor wanted it all to feel very ‘American.’ “Each spot has its own character and feels different,” the director says. “The school chosen provided a strong American look. It was perfect and branded just the way I wanted, with school colors everywhere, mascots, themes, etc.
“I love working with kids, and the kids in Seattle were great, enthusiastic, real. Not spoiled or jaded, no attitude.”
Hands-on in every way, Cantor at times shot documentary-style, using a hand-held camera to get the look he was after.
The spots are currently appearing on air in Washington State.
Client: Tobacco Prevention and Control Program Washington State Department of Health
Spots Title(s): “Lung Balloons”, “Chest Sitter”, “Smokin’ Hot”, “Stank A Lot”
First Air Date: 9/25/07
Agency: Wong Doody
Creative Director(s): Tracy Wong
Art Director(s): Tony Zimney, Jason Fong
Copywriter(s): Matt McCain
Agency Producer: Dax Estorninos
Production Company: OUTSIDER USA
Director: Ric Cantor
DP: Max Goldman
EP(s): Don Block, Jonathan Ker
Producer: Adam Cramer
Editorial: World Famous, Inc.
Editor: Alan Nay, Tony Fulgham
Sound Design: Clatter & Din
Sound Designer: Vince Werner
Shoot Location: Auburn, WA
