Peligro Music and Sound: Seattle’s Best Coffee Brewed by Greg Kuehn
LOS ANGELES, May 26, 2011 — A score from composer Greg Kuehn of Peligro Music and Sound evokes inspiration and opportunity in “Blackstone,” a new spot for Seattle’s Best Coffee’s Brew-lanthropy campaign via Creature. Directed by Matt Ogens, the spot opens with shots of a neighborhood congested with people struggling to survive in the southside of Chicago; Kuehn’s music enters, indicating a ray of hope in the form of this philanthropic project. The endeavor originated as a way of recognizing valuable nonprofit organizations and awarding them for their commendable efforts. Blackstone Bicycle Works, a nonprofit bicycle shop, is the first organization to be recognized by the Brew-lanthropy Project for its endeavors to provide a safe location where children can productively spend their time–in this case, restoring old and unwanted bicycles.
Read More »Butter Music & Sound: Ryan Lott and Andrew Sherman Get Sexy for Keystone Light
A roller rink, a hottie with a broken leg, Keith Stone, and some Keystone Light make the perfect combination in “Skate,” the latest spot to showcase the talents of Butter Music & Sound. Created via Saatchi NY and helmed by director Baker Smith, the spot opens with blue collar hero Keith Stone ripping up the hardwood on his roller skates while shouldering a case of Keystone Light. He skates over to an admiring blond in a thigh-high cast and tells her to “hold his stones,” while he guides her around the rink.
Read More »Fluid Helps Blue Cross Blue Shield Talk Costs in New Spots
NEW YORK, April 27, 2011 — Blue Cross Blue Shield of North Carolina has employed the full might of the Fluid family for their “Let’s Talk Cost” campaign — a call for people to stop looking for scapegoats to blame for the rising cost of health insurance in America. Created via Capstrat, the campaign includes 4 TV and Web spots so far and feature a different player in the healthcare system being singled out in conversation as the sole reason for our nation’s health insurance woes. Serious at first, each spot turns comedic when it cuts to reveal who’s been listening to the unflattering discussion all along — a literal goat.
Read More »Expansion Team Welcomes Martia Guinn and Jenny Karakaya
NEW YORK, March 12, 2011 – Audio branding, original music and sound design firm Expansion Team has added two key staff members: Executive Producer Martia Guinn and Business Development Executive & Producer Jenny Karakaya. Guinn previously served as Producer at Sound Lounge/NY and Music Producer at JWT Chicago, while Karakaya headed up sales and marketing for bicoastal Mophonics.
“Martia has experienced the entertainment and ad industries from all sides and that level of insight is invaluable to a company like ours which bridges both worlds,” said Expansion Team Creative Director/Partner Alex Moulton. “From the instant I met her, I knew that we’d become great friends and that she’d be perfect to run Expansion Team.”
Read More »duotone audio group: Andy Farber Collaborates with Wynton Marsalis on “Louis”
Andy Farber is a composer, orchestrator, and conductor, with a love of music that traces its roots to his early childhood. Now, Mr. Farber lends his talents to “Louis,” a silent film directed by Dan Pritzker, exploring the semi-fictional adventures of a young Louis Armstrong.
Mr. Farber, who orchestrated and arranged the music for the film, will be conducting a 10-piece, all-star jazz ensemble at upcoming screenings in cities throughout the U.S. beginning August 25.
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