Peligro Music and Sound: Seattle’s Best Coffee Brewed by Greg Kuehn
LOS ANGELES, May 26, 2011 — A score from composer Greg Kuehn of Peligro Music and Sound evokes inspiration and opportunity in “Blackstone,” a new spot for Seattle’s Best Coffee’s Brew-lanthropy campaign via Creature. Directed by Matt Ogens, the spot opens with shots of a neighborhood congested with people struggling to survive in the southside of Chicago; Kuehn’s music enters, indicating a ray of hope in the form of this philanthropic project. The endeavor originated as a way of recognizing valuable nonprofit organizations and awarding them for their commendable efforts. Blackstone Bicycle Works, a nonprofit bicycle shop, is the first organization to be recognized by the Brew-lanthropy Project for its endeavors to provide a safe location where children can productively spend their time–in this case, restoring old and unwanted bicycles.
Read More »Fluid Helps Blue Cross Blue Shield Talk Costs in New Spots
NEW YORK, April 27, 2011 — Blue Cross Blue Shield of North Carolina has employed the full might of the Fluid family for their “Let’s Talk Cost” campaign — a call for people to stop looking for scapegoats to blame for the rising cost of health insurance in America. Created via Capstrat, the campaign includes 4 TV and Web spots so far and feature a different player in the healthcare system being singled out in conversation as the sole reason for our nation’s health insurance woes. Serious at first, each spot turns comedic when it cuts to reveal who’s been listening to the unflattering discussion all along — a literal goat.
Read More »Expansion Team Welcomes Martia Guinn and Jenny Karakaya
NEW YORK, March 12, 2011 – Audio branding, original music and sound design firm Expansion Team has added two key staff members: Executive Producer Martia Guinn and Business Development Executive & Producer Jenny Karakaya. Guinn previously served as Producer at Sound Lounge/NY and Music Producer at JWT Chicago, while Karakaya headed up sales and marketing for bicoastal Mophonics.
“Martia has experienced the entertainment and ad industries from all sides and that level of insight is invaluable to a company like ours which bridges both worlds,” said Expansion Team Creative Director/Partner Alex Moulton. “From the instant I met her, I knew that we’d become great friends and that she’d be perfect to run Expansion Team.”
Read More »Volume Music + Sound: Lincoln MKS Spec Spot Updates Duran Duran with French Electro
True to form for the automaker, this spec spot for the Lincoln MKS makes a retro hit current. Created entirely in CG as part of LITTLE RED ROBOT’s internship program, “2010 MKS” features the 2010 Lincoln MKS whizzing through a virtual environment comprised of graphics and visuals touting the car’s unique features.
The decidedly hi-tech look is bolstered by a French Electro re-imagining of “The Chauffeur” by Duran Duran.
Read More »Mophonics Makes Muscle Milk Music with Comedy Campaign from Pereira & O’Dell
Pardon the alliteration in the title – we know it doesn’t do justice to the great creative from Pereira & O’Dell or the excellent music from Mophonics‘ Mark Foster. “Katie” may not be the brightest bulb in town, but she is in great shape and looking HOT – thanks to Muscle Milk – which leaves her with no shortage of companions on her morning jog:
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