L.A. Gear Originals
An iconic brand that defined an era and dominated the marketplace, LA Gear is synonymous with late 80s and 90s popular culture. For more than a decade, however, the brand all but disappeared from the fashion landscape. In 2008, brand-owner ACI teamed with indie retail powerhouse Sportie LA to reinvent and reintroduce the brand under the moniker LA Gear Originals. Updating classic styles from the Unstoppable line (’89-’90) with new colors and materials, the they prepared to launch a line of sneakers that would merge past and present.
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