“Shadow Dancer” Premieres at Sundance 2012: Film Marks Jinx Godfrey’s Latest Collaboration with Director James Marsh
LOS ANGELES, CA, January 24, 2012 – “Shadow Dancer,” the latest collaboration between director James Marsh and editor Jinx Godfrey of bicoastal Union Editorial, premieres today at the Sundance Film Festival. The film is an espionage thriller starring Clive Owen and Andrea Riseborough.
Read More »Cut by Union’s Jinx Godfrey, “Project Nim” Short-Listed for 2012 Documentary Feature Oscar
New York/Los Angeles, November 29, 2011 – “Project Nim,” the latest documentary from the Academy Award-winning team behind “Man on Wire,” is one of 15 films selected from 124 qualified films in the 2012 documentary feature Oscar short list. The Academy of Motion Picture Arts and Sciences announced the news November 18.
Read More »Mazda3 Prison Break Cut by Union, a Hit with Fans
Jim Haygood of bicoastal Union cuts quite a figure on the Web, with several of his spots attaining mass popularity online. The most recent is Mazda3 “Prison Break,” created via The Garage/Team Mazda and amassing over 2 million views on YouTube since its October 13 debut.
Read More »Union’s Jim Haygood Hamsters It Up Again for Kia
Jim Haygood of Union is back in business with Kia’s famous hamsters (he cut the hugely popular “This or That” last year). The latest spot, for the Kia Soul, was created via David&Goliath and has the hamsters dancing to LMFAO’s “Share Some Soul”. The ad broke during the VMA’s on MTV, and has already racked up nearly 3 million views on YouTube.
Read More »Union Editorial: Jim Haygood Wins 2 AICE Awards for Viral VW Super Bowl Ad
LOS ANGELES, May 23, 2011 — Editor Jim Haygood of Union received two 2011 AICE Awards for his work on “The Force,” a :60 spot for Volkswagen that premiered during the Super Bowl and has since blown up on YouTube to the tune of an astonishing 38+ million views. AICE — the Association of Independent Creative Editors — awarded Haygood with “Best Automotive” and “Best of Los Angeles.”
Created via Deutsch, the endearing spot features a little kid running around his home, desperately trying to use the force while dressed up as a pint-sized Darth Vader. It’s not until his dad returns home, driving the new 2012 Passat, that he harnesses the power of the “The Force” — thanks to a little help from dad and the VW’s remote-starting capabilities.
TIME declared the spot “an absolute winner, tying in not only to a pop-culture mythology that now has a hold on several generations, but to the universal longing of children for superpowers — which is not unrelated to the inner longings that make people choose cars. The Force is strong in this one.”
Read More »Fluid: Heidi Goes Viral In New Web Clips for Lean Pockets
NEW YORK, May 5, 2011 – What began as a traditional project – a pigtailed Bavarian named Heidi gushes over the new Lean Pockets Pretzel Bread Sandwiches – took a turn for the weird when agency Publicis collaborated with director Honest and editorial house Fluid to expand on the campaign for client Nestlé by producing a series of Internet videos. The “Moment With Heidi” clips are deliberately random. They feature horse-tail braiding and lint rolling and were conceived to appeal to the zanier and more esoteric tastes of the Internet audience.
Union Editorial: Caryn MacLean Named Partner
NEW YORK CITY, July 12, 2010 – Caryn MacLean has been named a Partner at bicoastal Union. She has served as Executive Producer at the editorial house, since it established Union NY in June 2008. That venture launched with Partners/Editors Sloane Klevin and Geordie Anderson.
Latest Spot from Union’s Jim Haygood is “Wonder-full” for Samsung 3D
“Wonder-full” – created via Leo Burnett, and the latest spot project from Partner/Editor Jim Haygood of bicoastal Union – launches Samsung’s 2010 “Dedicated to Wonder” campaign for their 3D LED TV.
Read More »CUTTERS CATCHES OLMOS ON THE FLY FOR FARMERS
In a spectacular new spot for Farmer’s Insurance, edited by Joel Marcus of Cutters, film and TV tough guy Edward James Olmos is tossed from a plane, handcuffed, managing a daring mid-air escape allowing him to ”Parachute” safely to the ground. For a second ad, he leaps into the “Future,” maneuvering through a sleek cityscape and dodging heavy firepower.
In the movies, Olmos counts on his allies, tricked-out wheels, and his own resourcefulness to get him out of a jam; in real life, there’s Farmer’s.
Client: Farmers Insurance
Spot Titles: “Parachute” “Future”
Agency: Accent Marketing/Los Angeles
Agency Producer: Rudy Leschhorn
Assoc. Creative Director: Peter Sanchez
Copy Writer: Maite Garcia
Production Company: Weird Pictures/Santa Monica
Producer: Cordula Weisz
Director: Martin Weisz
Editorial Company: Cutters
Editor: Joel Marcus
Executive Producer: Nicole Visram
Producer: Kasey McGarrigle
Assistant Editor: Ryan McGuire
Audio Post Company: AZ Studio
Visual F/X: Café FX
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