Owner/Executive Producer, Assembly Films
An award-winning producer who has spent his career launching and nurturing some of the commercials industry’s most illustrious directing talents, Robert Wherry recently opened New York based creative boutique Assembly Films. With a roster comprised of directors Kevan Bean, Craig Brownrigg, Carolyn Chen, and Jorn Haagen, Assembly Films has already amassed some impressive credits: a Michelob campaign featuring Lance Armstrong and directed by Haagen that aired on this year’s Superbowl and the Academy Awards (another Haagen-helmed Assembly project, for Jamaica Tourism, aired on game day, and he’s completed a MasterCard project as well). Bean’s first assignments at Assembly are for Pizza Hut, Walmart, and Campbell’s; Brownrigg, an award-winning up-and-comer from Canada, is in LA on his first Assembly project, for Fazoli’s; Chen is currently helming projects for Alamo Rental Cars and North Shore Hospital for the company.
Robert’s career as a commercials agent began in 1990, when he became a director’s rep with then top award winning company London based BFCS. Noting the sign of great management and a source of pride, Wherry attests that “You know when you’ve done a good job when the directors with whom you’ve worked are more famous than you are.” Amongst the talented group that Robert brought to market and/or developed under a few different company banners (notably HKM and GO film) are Simon McQuoid, Mike Mills, Noam Murro, Roman Coppola, Jesse Dylan, Allan Van Rijn, Bob Brooks, Andrew Douglas, Ivan Zacharias, and Michael Haussman.
The GO film team took the Grand Prix at Cannes for their work on Halo 3, one of the numerous awards (including Clios, AICP honors, D&AD) and industry accolades that have been bestowed upon Robert’s work and his directors throughout his tenure in the business.
Born in Hamilton, Bermuda, Robert Wherry attended the University of Tennessee before moving to New York City to celebrate the works of Shakespeare – however indirectly – through appearances on soap operas, and in commercials. Shying away from the hot glare of celebrity, he toured for a while playing the trumpet and French horn.
Robert is a polite and distinguished gentleman, who nurtures talent and encourages excellence. At 6’1″, Robert Wherry appears taller than he actually is.
June 15, 2010
