PRESS – Union Editorial
2012
- Adweek – “Volkswagen -The Force” is the Most-Shared Super Bowl Spot of All Time 01.12
- Adweek – Diet Pepsi “Dance” Cut by Jim Haygood is Ad of the Day 01.12
2011
- SHOOT – The Gold Standard Rises in 2011, VW The Force 12.11
- Adweek – VW The Force Tops the list of the “The 10 Most-Watched Ads of 2011 on YouTube”
- Adweek – VW The Force Named Top Spot of 2011 11.11
- VeryFunnyAds – VW The Force and Kia Share Some Soul Among TBS Funniest Spots 2011 11.11
- Contagious – Kia Soul Shoots to #1 for the month on Viral Video Chart! 10.11
- Contagious – Kia Soul #7 on Most Contagious Viral Video Chart 09.11
- Shoot- Union Signs Editor Alex Hagon 07.11
- AdPulp- Pepsi Kicks Sand in Coke’s Face With New “Santa Dancing” Spot 07.11
- AdWeek-Ad of the Day: Pepsi Coke Lover Santa Claus Goes Rogue in the First new Pepsi Spot in Three Years 07.11
- Ad Rants- Santa Takes A Vacation From Coke With Pepsi 06.11
- TidBits Blog- Ad of the Week: Pepsi- Summer Time Dancing Santa 06.11
- Most Watched Today- Pepsi Santa Dancing
- Shoot- Top Spot of the Week: L.A. Mission’s “Quick Fix With Gwen and Maxi” From 180 Los Angeles 06.11
- Creativity- Pick of the Day: L.A. Mission: Quick Fix 06.11
- The Green Girls- (Video) A “Quick Fix” to Homelessness? 06.11
- Cannes Lions- Winners: Gold 06.11
- Yahoo! - Union, The Force, Yahoo Scene, Cannes 06.11
Union Editorial: Jim Haygood Wins 2 AICE Awards for Viral VW Super Bowl Ad
LOS ANGELES, May 23, 2011 — Editor Jim Haygood of Union received two 2011 AICE Awards for his work on “The Force,” a :60 spot for Volkswagen that premiered during the Super Bowl and has since blown up on YouTube to the tune of an astonishing 38+ million views. AICE — the Association of Independent Creative Editors — awarded Haygood with “Best Automotive” and “Best of Los Angeles.”
Created via Deutsch, the endearing spot features a little kid running around his home, desperately trying to use the force while dressed up as a pint-sized Darth Vader. It’s not until his dad returns home, driving the new 2012 Passat, that he harnesses the power of the “The Force” — thanks to a little help from dad and the VW’s remote-starting capabilities.
TIME declared the spot “an absolute winner, tying in not only to a pop-culture mythology that now has a hold on several generations, but to the universal longing of children for superpowers — which is not unrelated to the inner longings that make people choose cars. The Force is strong in this one.”
Read More »Bandito Brothers Shifts Hot Wheels Into High Gear
CULVER CITY, CA, May 20, 2011 — Hot Wheels has just released a breathtaking 1:30 trailer for their expansive brand re-awareness campaign. That campaign culminates in the broadcast of a world-record breaking stunt at the Indy 500 on May 29. Featuring stunt driving with life-size Hot Wheels models and VFX worthy of a blockbuster action flick, the spot was created via Mistress and produced by Bandito Brothers. It builds on the Area-51 mythology the classic toy brand created for their “Hot Wheels For Real” campaign. Hot Wheels has secured airtime on ABC to showcase the high-adrenaline spot, and the brand’s Internet videos boast over 2 million views.
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Fluid Adds Final Ingredients to I Can’t Believe It’s Not Butter Spots
Fluid put the finishing touches on four new broadcast spots for I Can’t Believe It’s Not Butter — “Dish,” “Mussels,” “Whipped and Creamy,” and “French Toast.” The recipe for the new campaign, created via McCann Erickson/NY, called for Sex and the City star Kim Cattrall, a bevy of hunky male objects, and editorial and VFX by the New York-based editing house.
Fluid Executive Producer Laura Relovsky oversaw the project, which let Cattrall ham it up as her usual, steamy — or should we say “creamy?” — self. Editor Robin Burchill and VFX guru Wes Waldron completed the spots under the roof of Fluid’s sprawling Soho loft.
Read More »Fluid: Heidi Goes Viral In New Web Clips for Lean Pockets
NEW YORK, May 5, 2011 – What began as a traditional project – a pigtailed Bavarian named Heidi gushes over the new Lean Pockets Pretzel Bread Sandwiches – took a turn for the weird when agency Publicis collaborated with director Honest and editorial house Fluid to expand on the campaign for client Nestlé by producing a series of Internet videos. The “Moment With Heidi” clips are deliberately random. They feature horse-tail braiding and lint rolling and were conceived to appeal to the zanier and more esoteric tastes of the Internet audience.
Fluid Helps Blue Cross Blue Shield Talk Costs in New Spots
NEW YORK, April 27, 2011 — Blue Cross Blue Shield of North Carolina has employed the full might of the Fluid family for their “Let’s Talk Cost” campaign — a call for people to stop looking for scapegoats to blame for the rising cost of health insurance in America. Created via Capstrat, the campaign includes 4 TV and Web spots so far and feature a different player in the healthcare system being singled out in conversation as the sole reason for our nation’s health insurance woes. Serious at first, each spot turns comedic when it cuts to reveal who’s been listening to the unflattering discussion all along — a literal goat.
Read More »Fluid Welcomes Editor Geraldine Garcia-Esquivel
NEW YORK, April 22, 2011 – Award-winning editor Geraldine Garcia-Esquivel has joined the roster of Fluid. Her credits include national campaigns for McDonald’s, Tecate Light, and Wendy’s. She comes over from Red Car.
“Geraldine is an exciting addition to our roster,” said Fluid Executive Producer Laura Relovsky. “The breadth of her work in the general and global markets is impressive: it is exactly what we need to further solidify our team and enhance the direction in which we are moving as a company.” Relovsky added that Garcia-Esquivel is “energetic, fearless and supremely talented — editorially, and in many other aspects of film production.”
Read More »Union Editorial: Paul Plew on the Cutting Edge with SNL’s Bill Hader for Volkswagen
Start Editorial: Louis Lyne Sees the Story in the Footage
Louis Lyne joined Start Editorial in 2009 as Sr. Editor. He’d already been honored with D&AD Pencils, British Television Arrows, Clios, “Best in Show” at The Bessies and recognition at Cannes and the Caddies (now the ‘D Show’), traveled the world honing his craft, and worked with top agencies and directors.
In 2010, he’s continued to impress. Delving into emerging media, his long form videos for the 2011 Ford Super Duty via Team Detroit (featuring “Dirty Jobs” star Mike Rowe) took home D Show honors in that category. Louis also received AICE nominations for his work on the Navy’s “Melanie Molina” and “Manicure” for the Ad Council via Campbell-Ewald.
Read More »Union Editorial: KIA This or That Busts Out with Help from Jim Haygood
Jim Haygood of bicoastal Union takes a break from the highly anticipated Tron Legacy to deliver this highly hamsterized ad for KIA Motors. In the spot, the hamsters break it down for yallz: you can get with this (a KIA) or you can get with that (a toaster).
