Mazda3 Prison Break Cut by Union, a Hit with Fans
Jim Haygood of bicoastal Union cuts quite a figure on the Web, with several of his spots attaining mass popularity online. The most recent is Mazda3 “Prison Break,” created via The Garage/Team Mazda and amassing over 2 million views on YouTube since its October 13 debut.
Read More »Work from Bandito Brothers, Union, Shortlisted at LIA
London, October 11, 2011 – High-profile projects from Bandito Brothers and bicoastal Union Editorial was among the work shortlisted at the London International Awards (LIA).
Read More »Honda Odyssey 2012 Experiment
Minivans aren’t sexy and they are not a hot topic on the Web, so we had our work cut out for us with this experiment. Within 24 hours of launching our video, however, it made the first page of Google for “Honda Odyssey,” “minivan campaign,” and more.
Read More »Bandito Brothers Shifts Hot Wheels Into High Gear
CULVER CITY, CA, May 20, 2011 — Hot Wheels has just released a breathtaking 1:30 trailer for their expansive brand re-awareness campaign. That campaign culminates in the broadcast of a world-record breaking stunt at the Indy 500 on May 29. Featuring stunt driving with life-size Hot Wheels models and VFX worthy of a blockbuster action flick, the spot was created via Mistress and produced by Bandito Brothers. It builds on the Area-51 mythology the classic toy brand created for their “Hot Wheels For Real” campaign. Hot Wheels has secured airtime on ABC to showcase the high-adrenaline spot, and the brand’s Internet videos boast over 2 million views.
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Pirelli Tires in Motion with Bandito Brothers/Filmmaster Coproduction
If anyone knows about wheels in motion, it’s Bandito Brothers, whose projects for Ford, Toyota, the Navy, even Mt. Dew, have called for high-speed road work. The Banditos got as close to the ground as ever when they collaborated with Filmmaster, Milan, and agency Y&R Milan, to create “Never Tyred” for Pirelli. With footage shot in locations such as Mammoth, Dumont Dunes, and the Miller Raceway in Salt Lake, the short film celebrates Pirelli’s legacy of innovation, green technology, performance, revolution – and evolution.
Read More »Pomplamoose, Innocean Worldwide Americas, Lemonaide Media Team for Hyundai Holiday Campaign
YouTube sensation Pomplamoose brings its singular style to the new holiday campaign for Hyundai Motor America, created via Innocean Worldwide Americas. Lemonaide Media produced the project for director Ed Miller.
Read More »Volume Music + Sound: Lincoln MKS Spec Spot Updates Duran Duran with French Electro
True to form for the automaker, this spec spot for the Lincoln MKS makes a retro hit current. Created entirely in CG as part of LITTLE RED ROBOT’s internship program, “2010 MKS” features the 2010 Lincoln MKS whizzing through a virtual environment comprised of graphics and visuals touting the car’s unique features.
The decidedly hi-tech look is bolstered by a French Electro re-imagining of “The Chauffeur” by Duran Duran.
Read More »Union Editorial: KIA This or That Busts Out with Help from Jim Haygood
Jim Haygood of bicoastal Union takes a break from the highly anticipated Tron Legacy to deliver this highly hamsterized ad for KIA Motors. In the spot, the hamsters break it down for yallz: you can get with this (a KIA) or you can get with that (a toaster).
