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AmberWatch Alert CEO Answers FAQs

By RA on August 22, 2010 | Category: News,psa | Tags: , , , | No Comments

“I received two AmberWatch Alerts in just the last two months…they provided incredibly detailed information, and inspired other mothers in the area with the same experience and concerns to share their information as well. I can’t thank you enough for this service.” Julie Yule, Costa Mesa, CA.

Two months ago, with the goal of putting parents in charge of protecting their children from known predators with real time alerts, the non-profit AmberWatch Foundation released a startling viral video – Weapon of Choice – featuring moms with guns. The video generated over 596,000 views on YouTube and other outlets. More than 225,000 parents have signed up at www.AmberWatchAlert.org for news of child predators in their selected zip codes.

For full view of August 19, 2010 Amber Alert, click here.

Read more …

LITTLE RED ROBOT: “A Girl Story”

By lisa on August 14, 2010 | Category: Featured,Post Production Design VFX,psa | Tags: , , , | 1 Comment

In November of 2009, Seth Shukovsky, Creative Director at LITTLE RED ROBOT, was approached with a very special request: Scott Goodson, CCO of New York ad agency STRAWBERRYFROG, was doing a project on behalf of the Mahindra Foundation, and wanted to know if LRR would be interested in collaborating. Shukovsky didn’t waste one second contemplating his response.

“When the founder and ECD of a global agency calls you, and asks you if you want to co-creative direct one of his campaigns…you say yes, and do it!” Shukovsky recalls.

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SaveTheWhalesNow PSA – Press – June 2010

By lisa on July 1, 2010 | Category: Clippings,psa | Tags: , , | 2 Comments

“Mr. President,” a PSA for SaveTheWhalesNow.org starring Pierce Brosnan, promoted and marketed by Raging Artists, immediately aroused interest – and controversy – as it took on the Obama Administration in the fight to save whales.  Read more …

AmberWatch Alert Sends an Explosive Message with their Viral PSA “Moms with Guns”

By lisa on June 28, 2010 | Category: News,psa | Tags: , , , , | 1 Comment

June 28, 2010 -  “Moms with Guns – AmberWatch Alert PSA” is the most watched Public Service Announcement on YouTube, and is the second “Most Discussed” video overall at Break. Since its debut, between the two video sharing sites, “Moms with Guns” has been viewed over 170,000 times and is accelerating fast.

YouTube Preview Image

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AmberWatch Alert: Moms Weapon of Choice

By RA on June 23, 2010 | Category: psa | Tags: , , | 1 Comment

AmberWatch Foundation has released an “explosive” PSA in conjunction with the launch of its AmberWatch Alert service.

YouTube Preview Image

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AmberWatch Alert System to Launch June 21, 2010, Uniting Communities in Aggressive Child Protection

By RA on June 7, 2010 | Category: psa | Tags: , , | No Comments

LOS ANGELES, CA, June 7, 2010 – On June 21, 2010, AmberWatch Foundation – the definitive name in preventing crimes against children – will launch www.AmberWatchAlert.org, a free service with simple online registration that arms parents with authenticated information and provides them with a powerful, proactive weapon for preemption and prevention against abduction. The AmberWatchAlert System will be launched with an extensive cross-media marketing campaign spanning web, radio, print, and television. Read more …

Pierce Brosnan in SaveTheWhalesNow PSA

By RA on June 6, 2010 | Category: Featured,News,Post Production Design VFX,Production Companies,psa | No Comments

PSA Breaks Nationally Today, Co-Produced by Beef Films and Keely Shaye Brosnan, with Post Production by Chop House Edit

SANTA MONICA, CA, June 6, 2010 – “Is it possible that the Obama Administration will capitulate to a proposed plan that permits Japan, Norway, and Iceland to resume commercial whaling? As unlikely as it sounds, the answer is yes.” On Earth Day, actor and lifelong environmentalist Pierce Brosnan joined IFAW President Fred O’Regan in penning an op-ed piece that challenged the Obama Administration to withdraw its support for a dangerous new proposal to overturn the global ban on whaling. Now, Brosnan addresses this question in “Mr. President,” a co-production between Beef Films and environmental advocate Keely Shaye Brosnan in a ground-breaking PSA. Raging Artists has created an online magazine for Save The Whales Now, showcasing the video and additional information. Read more …

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