The Client: After meeting with the White House and using every means at their disposal to preserve some of our world’s most beautiful creatures, ifelong environmentalists Pierce Brosnan and Keely Shaye Brosnan turned to the Web – and Raging Artists – for assistance. Over a feverish weekend, the firm constructed and populated www.SaveTheWhalesNow.com, a platform for their message and a destination for people who – like the Brosnans – wanted to know why the Obama administration was supporting a dangerous new proposal to overturn the global ban on whaling.

In a PSA produced by RA client Beef Films, Brosnan challenged the President to withdraw its support for the effort. The online magazine, created pro bono by Raging Artists, showcased the PSA and related articles and information. The entire project was spearheaded by award winning journalist, author, and television correspondent/producer Keely Shaye Brosnan, who developed the concept and assembled a coalition comprised of The Humane Society of the United States, NRDC (Natural Resources Defense Council), and IFAW (International Fund for Animal Welfare).

SEO: “Time was of the essence from the start,” says CIO Justo Diaz, who led the Raging Artists Web Marketing team. “The International Whaling Commission (IWC) would soon vote on this measure, and we had to turn up the volume on this issue so Keely and Pierce’s voices would carry not just to Washington but everywhere in between.”

The site went live on June 4, 2010. Within a few days, the press was pouring in. The Brosnans and their coalition kept up the pressure, arming RA with the necessary information, which Raging Artists transformed into SEO’d, Google-friendly content that would convince tens of thousands to sign a formal petition and drive hundreds of thousands to the White House site to voice their frustration over the issue.

On June 17, Humane Society International and The Humane Society of the United States commend Rep. Madeleine Z. Bordallo, D-Guam, and 66 other United States Representatives who joined her on a letter to President Barack Obama, asking him to require the U.S. delegation to the International Whaling Commission to vote to uphold the ban on commercial whaling.

By June 23, 2010, talks to lift the whaling ban collapsed. “After two years of talks… it appears our process is at an impasse,” said the US commissioner Monica Medina. She said the breakdown was the fault of no particular party.