Fluid: Heidi Goes Viral In New Web Clips for Lean Pockets
NEW YORK, May 5, 2011 – What began as a traditional project – a pigtailed Bavarian named Heidi gushes over the new Lean Pockets Pretzel Bread Sandwiches – took a turn for the weird when agency Publicis collaborated with director Honest and editorial house Fluid to expand on the campaign for client Nestlé by producing a series of Internet videos. The “Moment With Heidi” clips are deliberately random. They feature horse-tail braiding and lint rolling and were conceived to appeal to the zanier and more esoteric tastes of the Internet audience.
Pierce Brosnan in SaveTheWhalesNow PSA
PSA Breaks Nationally Today, Co-Produced by Beef Films and Keely Shaye Brosnan, with Post Production by Chop House Edit
SANTA MONICA, CA, June 6, 2010 – “Is it possible that the Obama Administration will capitulate to a proposed plan that permits Japan, Norway, and Iceland to resume commercial whaling? As unlikely as it sounds, the answer is yes.” On Earth Day, actor and lifelong environmentalist Pierce Brosnan joined IFAW President Fred O’Regan in penning an op-ed piece that challenged the Obama Administration to withdraw its support for a dangerous new proposal to overturn the global ban on whaling. Now, Brosnan addresses this question in “Mr. President,” a co-production between Beef Films and environmental advocate Keely Shaye Brosnan in a ground-breaking PSA. Raging Artists has created an online magazine for Save The Whales Now, showcasing the video and additional information.
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