Election ’08: Union Editorial Does Its Part
From Charles Stone’s eight-year-anniversary update on "Wassup", to short film, music video, and additional spot work, the editors of bicoastal Union have certainly done their part this election season. Please see below for the work and credits…then get out and VOTE!
"A Declaration: Vote" – Edited by Pablo Piriz, this short film is set at a party where the guests speak only in lines from the Declaration of Independence…
Created by Paula Walker, Rolf Kesterman, Brian Horiuchi
Director: Paula Kestermann
DP: Rolf Kestermann
Creative Director: Brian Horiuchi
Executive Producer: Mark Conley
Producer : Justin Eldreth
Post Production/Editorial: Union Editorial
Editor/Color Correction/Post Supervisor: Pablo Piriz
Sound designer/mixer: Milos Zivkovic
Music: Nels Cline from Wilco
Music Producer: Anthony Marinelli
"Change My World" - Jay Friedkin cut this music video, featuring Ayanna and the Agape International Children’s Choir. Directed by Stacy Peralta, for changemyworld08.com …
Client: changemyworld08.com
Spot Title: "Change My World"
Production Company: Roundtable Entertainment
Producer(s): Gina Matthews, Grant Scharbo
Director: Stacy Peralta
Editorial: Union Editorial
Editor: Jay Friedkin
Music: Ayanna and the Agape International Children’s Choir
Friedkin also lent his talents to TwoVoters.com "Time To Go", which depicts a young girl’s farewell tea party with her pet elephant…
Client: TwoVoters.com
Spot Title: "Time To Go"
Production Company: MJZ
Director: Marcus Nispel
Producer: Vincent Oster
Editorial: Union Editorial
Editor: Jay Friedkin
Editor Nico Alba does justice not only to Stone’s classic Wassup campaign for Bud, but to this fresh spin, which offers commentary on the troubles its characters have seen since we first met them eight long years ago…
Client: Wassup08.com
Production Company: chopshop@Believe Media
Director: Charles Stone
Director of Photography: Shane Hurlbut
Executive Producer: Maurice Marable, Gerard Cantor
Producer: Sara Bartlett
Editorial Company: Union Editorial
Editor: Nico Alba
Sound Design: Bill Chesley,Henry Boy
Sound Mix: Sound Lounge
Mixer: Philip Loeb
VFX Company: Mass Market
VFX Artist / On-set Supervisor: Rich Rama
Lead Flame: Sarah Elm
Lead Compositor / On-set Supervisor: Lane Jolly
Particle Animation: John Cherniak
Roto/AFX: Michael Dobbs
VFX Producer: Blythe Dalton
VFX Executive Producer: Christine Schneider
Geordie Anderson edited this provocative spot, in which a series of young men and women lay their desires on the table in order to drive home the message that True Love Waits…for a Democrat.
Client: www.truelovewaitsforademocrat.com
Title: True Love Waits for a Democrat
Creatvie/Production: Instant Karma Films
Art Director: Lubna Abu-Osba
Copywriters: Octavia Rutherford, Oona Van Doren
Director: Kenneth Willardt
Executive Producer: Craig Farkas
Line Producer: Caroline Kousidonis
Cinematographer: Tim Ives
Motion Graphics: Louai Abu-Osba
Post/Editorial: Union Editorial
Editor: Geordie Anderson
Assistant: Carla Boado
Flame/Retouching: Randie Swanberg
Executive Producer: Caryn MacLean
Outsider Director James Rouse Inspires with IKEA
Call it a "Bjursta" inspiration: this new spot for IKEA from director James Rouse of Outsider tugs the heartstrings and ignites the creative spirit with the story of a small boy who can’t seem to get his busy family to look at a creature he’s fashioned out of clay. The answer, fortunately, can be found around the dining room table, courtesy of IKEA.
Rouse sees the signs in this next spot, and they all say ‘NO’. By juxtaposing the many things we are asked NOT to do, with all the things a family CAN do with an "Ektorp" couch from IKEA, the world seems a much cozier place.
Client: IKEA
Title: "Bjursta," "Ektorp"
Air Date: October 3, 2008
Agency: St Lukes Communications
Creative Director(s): Alan Young, Julian Vizard
Agency Producer: Jessie Middleton
Director: James Rouse
Producer: Benji Howell
Production Company: Outsider
DOP: Karl Oskarsson
Editorial: Work Post
Editor: Neil Smith
Post: Motion Picture Company
Read More »Union’s Nick Lofting Answers the Call for Ask.com
Nick Lofting of bicoastal Union edited this off-beat campaign for Ask.com, created by Hanft Raboy & Partners. The project, cut via the editorial company’s New York outpost, marks Lofting’s first collaboration with The Perlorian Brothers, and offered him an opportunity to get down with his weird self.
“We wanted the spots to convey what people would really be asking Ask.com,” Lofting says. “The unique aspect in cutting these spots was having main characters who don’t speak. We’re seeing their inner voices portrayed by unlikely people. The dualing characters make it really fun to watch.” Lofting screened hundreds of takes with varying lines and readings. “The Perlorians encouraged me to cut these a bit off, a little odd,” he says with a smile. “Just like them.”
What does a “Cop” wonder about on the job? You might be surprised to know, and you’ll certainly be entertained, by the woman who vocalizes his queries while draped over his shoulders. After his shift, he’ll visit Ask.com.
With all the physical and hormonal changes experienced by a “Pregnant Woman”, she is bound to have lot of questions. Having her thoughts represented by an older man with an Indian dialect (and an understandably testy disposition) makes questions about sex, gas, and fried chicken seem all the more odd. Fortunately, they’re answerable, at Ask.com.An “Eighth Grader” is naturally curious about all kinds of things – insects, food, girls – and in this spot he is beseiged by a series of nagging questions (in the form of a large woman that dwarfs his thin frame) that can easily be addressed at Ask.com.
Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano
Obama Behind the Scenes: Peligro Music Provides the Soundtrack for “American Promise” and “Four Days in Denver”
Greg Kuehn of Peligro Music and Sound Design composed the soundtrack for two new Web shorts, "American Promise" and "Four Days in Denver", both for www.BarackObama.com.
The new pieces come on the heels of Kuehn’s score for "New Orleans House Party", also created by the Obama campaign.
Both "American Promise" and "Four Days in Denver" were edited by Jason Djang and produced by the campaign’s production team. Elvis Kuehn, the composer’s 18-year-old son, played guitar on "American Promise". "It was a lot of fun to work with him on such an inspiring project," says the elder Kuehn.
"American Promise" offers highlights from Obama’s grassroots movement for change, and includes never-before-seen Super 8 film shot at the 2008 Democratic National Convention. It is the lead video on Barack Obama’s YouTube channel, and is being shown at rallies in swing states across the country. The video has garnered 341,000 hits on YouTube since its posting on October 1.
"Four Days in Denver" goes behind-the-scenes with the Obama and Biden families at the 2008 Democratic National Convention in Denver, Colorado. A link to this film was sent to everyone on the campaign mailing list October 10, an audience of over 7 million people. This video has racked up 439,000 hits in just 5 days.
Read More »Outsider’s Jorn Threlfall Mixes it Up Under the Big Top for Smirnoff
Circus performers are known for their death-defying feats on a "Swing" under the Big Top. Director Jorn Threlfall of Outsider, however, creates a new level of intrigue, enlisting the high-flying acrobats of a three-ring circus to demonstrate the making of the perfect Moscow Mule…with Smirnoff, of course. The result is a drink-defying display of showmanship… and fine taste.
Client: Smirnoff/Moscow Mule
Spot title: "Swing"
Airdate: September 21, 2008
Agency: JWT
Creative(s): Naz Nazli/Rob Hughes
Agency Producer: Katie Keith/Annabel Bennet
Production Company: Outsider
Director: Jorn Threlfall
Producer: Benji Howell/Jeremy Bannister
DOP: Ekkehart Pollack
Editorial: Peepshow
Editor: Amanda Perry
Post/VFX: Motion Picture Company
Director James Rouse Puts the Moves on Russell Brand, Jonathan Ross, and Chris Evans for BBC Radio 2
Russell Brand, Jonathan Ross, and Chris Evans get their groove on with this new campaign for BBC2, directed by James Rouse. In the spots, the radio personalities jam to a funky mix of music, testimony to the fact that BBC2 offers "Amazing music played by an amazing lineup."
"We had to work within incredibly tight shooting schedules," recalls Rouse, "which, I believe, assisted in the creation of a manic mood onscreen. Jonathan Ross brought a load of his own Japanese toys into set which was great fun, ending up being rather taken with a glowing monocopter, which he tries to master on camera." Rouse notes that Chris Evans got quite involved in the whole process, "even calling a meeting a few days before the shoot to see what he and his team could add to the day. And it is worth noting that he plays a mean Air Guitar." During his short time shooting Russell Brand, says Rouse, "he was almost constantly rearranging himself. This was likely a function of his skin tight black trousers…at least that’s what I told myself was the reason."
BBC Radio 2 "Russell Brand" (aka "A Bit of a Mix Up")
Client: BBC Radio 2
Air Date: September 18, 2008
Agency: RKCR/Y&R
Creative: Paul Angus/Ted Heath
Production Company: Red Bee Media (BBC In-House Production)
Director: James Rouse (represented by Outsider in the US and UK)
DOP: Denzel Brown
Editor: Owen Oppenheimer
Music: Factory Studios
Music Mix: Anthony Moore/Ben Firth,Ted Heath/Paul Angus
Read More »
New Orleans House Party: Peligro’s Greg Kuehn Composes the Score for Barack Obama Celebration
The project, for www.BarackObama.com, came to Kuehn via editor Jason Djang; the two had worked together on the documentary "Confessions of a Superhero." Djang had been working on the Obama campaign for a couple of months, and when he approached the composer about getting involved, "I jumped at the chance," says Kuehn.
Outsider Director Bart Timmer Helms New Spots for a Trio of Advertisers
Timmer Rolls the Dice on "Theatre" Piece
This new spot for Holland Casino via TBWA opens not at the gaming tables but in the "Theatre," where a dramatic stage play is unfolding before a rapt audience. One audience member mistakes the play for an interactive experience…something more readily available at a casino.
Going Strong with Cup A Soup
Timmer pits one "Strongman" against another, demonstrating that with the help of Cup A Soup, brains can overcome brawn.
A Little Extra Volkswagen for Car Buyers
A couple gets more car than they expected when they visit a Volkswagen "Service," in this spot. As the salesman demonstrates, the carmaker’s new service plan adds value you can touch…
Complete Credits
Client: Holland Casino
Spot Title: "Theatre"
Agency: TBWA
Creative Directors: Bas Engels, Pim van Nunen
Agency-producer: Annemarieke Beljaars
Production Company: Czar, NL
Director: Bart Timmer (represented by Outsider in the UK and US)
DOP: Tom Erisman
Editor: Marc Bechtold
Online: AVP
______________________
Client: Cup a Soup
Spot Title: "Strongest Man"
Agency: TBWA
Creatives: Ernst-Jan van Rossem, Matthijs Slot
Agency-producer: Lotte de Rooij
Production Company: Czar, NL
Director: Bart Timmer (represented by Outsider in the UK and US)
DOP: Menno Westendorp
Editor: Marc Bechtold
Online: AVP
______________________
Client: Volkswagen
Spot Title: "Service"
Agency: DDB
Creatives: Joris Kuijpers, Dylan de Backer, Niels Westra, Jakko Achterberg
Agency-producer: Maarten Fenega
Production Company: Czar, NL
Director: Bart Timmer (represented by Outsider in the UK and US)
DOP: Lex Brand
Editor: Marc Bechtold
Online: Ambassadors
Union Editorial’s Jim Haygood Runs on ‘Instinct’ for Sprint Campaign
As the acclaimed editor of Fight Club, The Game, and other features, Jim Haygood of bicoastal Union has a knack for building tension onscreen. He brings that keen “Instinct” to this new campaign for Sprint, with a series of spots spoofing film genres – and showing off the new Sprint Instinct, coming to a retailer near you.
Action couples are a must-see at the multi-plex, so to “Launch” the campaign, this first spot has our hero and heroine multi-tasking – even shopping and shipping – while battling evildoers.
Looking for “Romance”? Look no further than Sprint Instinct, with its data capabilities, and a GPS system that shaves precious moments off the rush-to-that-climactic-reunion sequence.
Client: Sprint Instinct Campaign
Spot Titles: “Launch,” “Romance,” “Cinema,” “Horror”
Air Date: July 14, 2008
Agency: Goodby, Silverstein & Partners/SF
Co-Chairman/Creative Director: Rich Silverstein
Creative Director: Franklin Tipton
Group Creative Director(s): Paul Stechschulte, Christian Haas
Copywriter: Will Elliott
Group Account Director: Rob Smith
Producer: Rob Sondik. Lyra Rider (“Cinema”)
EP: Josh Reynolds
Production Company: Hungry Man, Inc
Director: Bryan Buckley
Managing Partner/EP: Kevin Byrne
EP(s): Dan Duffy, Cindy Becker
Producer: Mion Jarjoura
Editorial Company: Union Editorial
Editor: Jim Haygood
EP: Michael Raimondi
Producer: Megan Dahlman
Asst. Editor: Paul Plew
Post/VFX Company Resolution
Senior VFX Supervisor: Todd Iorio
VFX Artist: Seth Silberfein
VFX Artist: Dominik Bauch
VFX Artist: Evan Guidera (“Cinema”)
Assistant VFX Artist: Carolyn Woods
CG Artist: Michael Skorey (“Cinema”)
Senior GRFX Designer: Mannix Rickenbacher
GRFX Designer: John Nierras
Music/Sound Design: HUM
Mix: Lime Studios
Mixer: Loren Silber
Mix: SSI ( “Cinema”)
Mixer: Carlos Quintero
Telecine: Company 3
Artist: Sean Beach , Stefan Sonnenfeld (“Horror”)
Title Design: Buck
CGI phones for titles and detailed phone shots: Pixel Liberation Front
Read More »
PrimalScream Music Sets the Tone for New FX Show “Sons of Anarchy”
In a scenario that is becoming more and more of a pattern, a major network has fallen in love with an original track from PrimalScream Music: After an exhaustive and highly competitive search, FX fell head over heels for the original track PrimalScream created to promote Sons of Anarchy, a star-studded new drama that will focus on the seedy and corrupt world of motorcycle clubs and the familial lines that run through them.
The high-octane campaign is informed by the PrimalScream score, which perfectly captures the tone and dramatic weight of the show.
For "The Dreams We Left Behind," PrimalScream Creative Director/Executive Producer Nicole Dionne assembled a band specific to the project, as she did in April for Starz with an expansive rebranding campaign.
Client: FX Network, Sons of Anarchy
Spots Title(s): "The Dream We Left Behind"
First Air Date: 7/1/08
Agency: FX Staff (in house)
FX Network, EVP of Promo: Stephanie Gibbons
FX Network, SVP of Promo: John Varvi
Editor: Julia DeGalzain
FX Design VP: Albert Romero
VFX/Inferno Artist(s): Royal Pictures
Music: PrimalScream Music
Executive Music Producer: Nicole Dionne
