Union Editorial: Volkswagen’s “The Force” Wins 5 AICP Awards
New York, June 8, 2011 — Continuing its powerful run, VW “The Force” took home five awards at last night’s AICP show, held at the MOMA in New York. The spot received honors in Advertising Excellence/Single Commercial, Direction (Lance Acord/Park Pictures), Production (Deustch LA), Editorial (Jim Haygood/Union), and Next Viral/Web Film.
Read More »BEARPAW Boots: Launch of BEARPAW TV Takes Brand to the City
November 3, 2010, Citrus Heights, CA – BEARPAW Footwear, the lifestyle brand founded by Tom Romeo in 2001, is venturing out of the woods and into the city, with the launch of BEARPAW TV, broadcasting original content and culture to a global audience. “With our commitment to quality and to ‘living life comfortably’, we’ve built a strong base among people who spend time outdoors in the mountains, hanging out looking fashionable in front of a fire in log cabins, and that’s certainly part of our message,” said Sr. VP of Marketing Randy McKinley. “At the same time, our fans now include everyone from Olympic medalists to Film, TV, and Music celebs reflecting popular culture in NY, LA, and everywhere in between. With BEARPAW TV, we want to spread the word that we’re a brand that embraces style without leaving comfort behind.”
PRESS – Peligro
2011
- Shoot- Best Work You May Never See: Seattle’s Best Coffee’s “The Brew-lanthropy Project – Chicago” 06.11
- The Inspiration Room- Seattle’s Best Coffee Brew-lanthropy Porject 05.11
- Witty Sparks- Seattle’s Best Coffee – Blackstone- Peligro Music and Sound 05.11
- SplendAd- Seattle’s Best Coffee- The Brew-lanthropy Project- Chicago 05.11
- One Million Pages of Inspiration- Seattle’s Best Coffee; Brew-lanthropy Project 05.11
- PopSop-Seattle’s Best Coffee Starts The Brew-lanthropy Project to Reward Volunteers 04.11
- QSR- Seattle’s Best Takes ‘Great Coffee’ Message to Nonprofits 04.11
- AOL News- Seattle’s Best Brew-lanthropy Project Grants Coffee Make-Overs 04.11
- Brain Foggles- Seattle’s Best Coffee Brew-lanthropy Project 04.11
Peligro Music and Sound: Seattle’s Best Coffee Brewed by Greg Kuehn
LOS ANGELES, May 26, 2011 — A score from composer Greg Kuehn of Peligro Music and Sound evokes inspiration and opportunity in “Blackstone,” a new spot for Seattle’s Best Coffee’s Brew-lanthropy campaign via Creature. Directed by Matt Ogens, the spot opens with shots of a neighborhood congested with people struggling to survive in the southside of Chicago; Kuehn’s music enters, indicating a ray of hope in the form of this philanthropic project. The endeavor originated as a way of recognizing valuable nonprofit organizations and awarding them for their commendable efforts. Blackstone Bicycle Works, a nonprofit bicycle shop, is the first organization to be recognized by the Brew-lanthropy Project for its endeavors to provide a safe location where children can productively spend their time–in this case, restoring old and unwanted bicycles.
Read More »Union Editorial: Jim Haygood Wins 2 AICE Awards for Viral VW Super Bowl Ad
LOS ANGELES, May 23, 2011 — Editor Jim Haygood of Union received two 2011 AICE Awards for his work on “The Force,” a :60 spot for Volkswagen that premiered during the Super Bowl and has since blown up on YouTube to the tune of an astonishing 38+ million views. AICE — the Association of Independent Creative Editors — awarded Haygood with “Best Automotive” and “Best of Los Angeles.”
Created via Deutsch, the endearing spot features a little kid running around his home, desperately trying to use the force while dressed up as a pint-sized Darth Vader. It’s not until his dad returns home, driving the new 2012 Passat, that he harnesses the power of the “The Force” — thanks to a little help from dad and the VW’s remote-starting capabilities.
TIME declared the spot “an absolute winner, tying in not only to a pop-culture mythology that now has a hold on several generations, but to the universal longing of children for superpowers — which is not unrelated to the inner longings that make people choose cars. The Force is strong in this one.”
Read More »
