Be loved…
Who are you? What inspires you? Your deepest truth – your essence – is what spurs us toward a partnership with your brand.
Be feared…
How good are you? Good enough – or so good it’s scary? To create a dominant image you must have a thirst for domination.
Be known…
Once we’ve helped you find your voice, RA combines entertaining original content with informed strategies to make sure your audience finds you.
Calm Cool Air in Five Years
It looks like I’m traveling a lot now-a-days, every bone in my body seems to relax as I walk up to this humble home. Oddly, I’m resisting the urge to look back at the vehicle that brought me here. I’m so happy – no, relieved – to be here. The kids are calling to me and running toward me, yet I’m still holding my suitcase as if letting go would force my body to collapse.
The house is tiny as I walk toward it, oh my god is it small. There’s a huge yard and a breeze that seems surprising for whatever reason. I don’t recognize the area; it’s cool, though, as I look up at these giant swaying trees. I notice how incredibly thin I am, looking down at my tiny torso. Suddenly it dawns on me that RA still exists. A stack of small boxes, on what appears to be a small dining room table, rests within a large box labeled RA. The logo is now a soft grey and much bolder than before. My wife is skinny too, so whatever happened made us thin, in a healthy way for her, but in an emaciated way for me. The good news is that RA seems to be alive and well. It’s consuming all my thoughts as I walk through this rather minimalist home.
There are boxes everywhere, so we are either moving in or moving out. I sense that we’ve become a much more organized family. I’m overwhelmed by this feeling of relief, as I rotate my glance back and forth, noticing every nuance of the house. I cannot spot a computer anywhere. In fact, there seems to be a total lack of electronics even in the most obvious of places. I see the kids’ toys, but TVs, computers and machines of any type seem to be missing. Everything seems simple, too simple almost, but not in a scary way. I’m assuming that a transformation of epic proportions must have taken place recently.
My focus turns to figuring out what I must be doing in terms of business. All I sense is a healthy family life. I see a total lack of stuff, which seems natural. Oddly there’s no evidence that I work at all except for the tiredness that pervades every cell of my being. The family is calmer than usual, I think to myself, looking into the large RA box.
I’m so incredibly tired, though, as I reach the back yard. There’s a beautiful set of outdoor furniture, so naturally I question why. Maybe I’m on vacation, maybe this is a resort, maybe I’ve reached a point in my life where I’ve let go of any semblance of who I was.
I can’t seem to find anything else that looks familiar, nothing that I can actually describe. There’s a total calmness that I’ve never experienced before. It should scare me but it doesn’t. I’m proud of my life, which again is a new feeling. I don’t feel hungry anymore, that’s also new. I sit in total relaxation as if for the first time ever. I want to see more, but my eyes are closing and the breeze is mesmerizing…
Be loved. Be feared. Be Known.
