Lexus Hybrid Commercial- by Drive-A-Tron

Lexus Hybrid Commercial from SWAY Studio and Team One

SWAY Studio recently created a series of demonstration movies highlighting the high-tech features of the Lexus HS250h luxury hybrid.

The project marks SWAY’s first collaboration with agency Team One, and the company has racked up other notable firsts this year, including the first all-CG HD broadcast campaign for Mini, and the first-ever all CG driving shot for BMW.

Among SWAY Studio’s other recent credits is the film “2012,” helmed by Roland Emmerich and starring John Cusack. SWAY’s work on the movie included a stunning action sequence utilizing the studio’s proprietary Drive-A-TronTM technology.

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Agency:Team One, Venice, CA
CD: Jon Pierce, Tim Meraz, Phil Glist
AD: Vince Murray
CW: Madu Kalyannaraman
Product Specialist: Robert Jordan
Account Executive/Product Specialist: Michael Matsumura
Management Supervisor: Ryan Payne
Account Executive: Nicole Peyraud
Associate Project Manager: Dana Philp
Project Manager: Pilar Leff
Business Affairs: Janet Anderson
Broadcast Coordinator: Robin Alpers

Visual Effects: SWAY Studio
Creative Director: Mark Glaser
VFX Supervisor: Aaron Powell
CG Supervisor: Marko Mandaric
Art Director: Serge Machial
EP: Meredith Machial
Producer: Jason Cohon
Production Coordinator: Aaron Abt
Artists: Art Sayan, Cesar Chavez, Steven Wang, Rob Glaser

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