June 28, 2011 – Editor Jim Haygood and bicoastal Union had good reason to celebrate Saturday night, as VW “The Force” took home a Gold Lion at the 2011 Cannes International Festival of Creativity. The spot, directed by Lance Acord an created via Deutsch LA, has garnered more than 40,000,000 views on YouTube, and has been receiving awards and accolades since its debut on this year’s Super Bowl broadcast. Haygood won two AICE awards for his work on “The Force,” which also collected five AICP honors. To check out additional coverage of “The Force,” click here.
