CULVER CITY, CA, May 20, 2011 — Hot Wheels has just released a breathtaking 1:30 trailer for their expansive brand re-awareness campaign. That campaign culminates in the broadcast of a world-record breaking stunt at the Indy 500 on May 29. Featuring stunt driving with life-size Hot Wheels models and VFX worthy of a blockbuster action flick, the spot was created via Mistress and produced by Bandito Brothers. It builds on the Area-51 mythology the classic toy brand created for their “Hot Wheels For Real” campaign. Hot Wheels has secured airtime on ABC to showcase the high-adrenaline spot, and the brand’s Internet videos boast over 2 million views.
The trailer offers a sneak-peak at a half-hour special directed by Bandito Brothers’ own Mike “Mouse” McCoy with VFX by Cantina Creative. The show will air on ESPN after the Indy 500 broadcast and will include cameos by Mario Andretti and other racing legends.
“It’s been fun working on the biggest branded content project in America,” says Jeff Rohrer, Bandito Brothers EP. “Between the web films, the global brand television campaign, and the thirty minute television show that’s going to air after the Indy 500, it’s been one of the most exciting projects I’ve worked on.”
Credits
Client: Hot Wheels
Agency: Mistress Los Angeles
Producer: Kay Lynn Dutcher, Lyra Rider
Production Company: Bandito Brothers
Director: Mike “Mouse” McCoy
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director of Photography: Mitchell Amundsen
Cameramen: Tristan Kolkhorst, Dean Mitchell, Mike Svitak
Editorial/Post Production: Bandito Brothers
Post Producer: Jacob Rosenberg
Editor: Jeff Tober
VFX: Cantina Creative
VFX Producer: Sean Cushing
VFX Director/VFX Supervisor: Stephen Lawes
