SWAY Studio Adds Executive Producer Jason Cohon, Director of New Business Addie Hall

SWAY Studio Adds Executive Producer Jason Cohon, Director of New Business Addie Hall

By RA on January 8, 2010 | Category: Commercial Production Press Releases | 249 Comments

CULVER CITY, CA, January 8, 2010 - SWAY Stusway logodio has added two key staff members to its team: Executive Producer Jason Cohon, and Director of New Business, Addie Hall. Cohon most recently served as a VFX producer at Asylum. Prior to joining SWAY, Hall was as an Account Executive at Ascent Media, with a hand in both marketing and sales for Method Studios, Company 3, and Encore Hollywood.

"My goal with SWAY is to continually expand the role of digital technology in our industry," explained Mark Glaser, owner and creative director of SWAY Studio. "Jason and Addie bring professionalism, experience, and forward thinking to key leadership roles at SWAY. Their energy and excitement has been a positive influence already."

sway jason cohonJason Cohon

Cohon, whose career spans an agency tenure as well as live action and VFX production, grew up in Oregon with the best film education around: rain. Having to stay indoors for the better part of his childhood, Cohon said, he "became obsessed with all genres of film, including commercials." With this in mind, he embarked on his education at Loyola Marymount University in Los Angeles. After a couple of detours, including minors in Japanese and German and a year abroad in Japan, Cohon began his 15-year film career in earnest at ad agency Rubin Postaer and Associates.

In 1997, Cohon transitioned into the experiential arena, producing everything from stunts to live concerts. Joining Digital Domain in 2004, Cohon became the studio’s go-to live action commercial producer. This eventually morphed into VFX producing, first at Digital Domain and then Asylum, where Cohon had the opportunity to work with some of the top innovators in the industry such as Joseph Kosinski, Rupert Sanders, McG, and Malcolm Venville, and clients including Coca Cola, Ford, Microsoft, BMW, VISA and Disney.

Cohon brings a unique perspective to the studio, having straddled both sides of the production divide. In coming aboard to helm SWAY, he said with a smile, "The downside to running such a busy studio is that I`m not able to go surfing every day. My goal is to make SWAY so successful that Mark doesn’t have time to go surfing, either."

addie hallAddie Hall

A Tennessee native and Pepperdine Graduate with a BA in Advertising and Sociology, Hall’s diverse career began with a 2-year stint selling advertising to small businesses. She next took a job with prestigious design studio, Prologue Films. "It was just a start-up in Kyle (Cooper)’s Malibu home. There was no shortage of challenges there. I did everything from to ordering toilet paper to PR to writing creative treatments for pitches," she laughed.

Hall went on to do freelance marketing and brand consulting for names such as the Shrine Auditorium, Byron by Byron Williams, and Madison Hildebrand of Bravo’s Million Dollar Listing. She transitioned into post-production at VFX house R!OT, working in business development and marketing under Managing Director Michael Taylor. When R!OT merged with Method Studios, Hall moved into an Account Executive role at Ascent Media corporate, where her role was a collaborative effort to manage the marketing and sales for Method Studios, Company 3, and Encore Hollywood.

"It feels very nice to be back in an independent studio…a place where my ideas are easily put into motion," Hall said. "Mark has built a studio that fully encourages creativity and innovation, which is a difficult thing to maintain for a company that’s been around as long as SWAY." When asked what challenges this new role will bring, Hall replied, "We stay very busy here with auto work, which is great because we excel in that arena; however, part of my new role is to let people know that we do much more."

About SWAY

SWAY studio is among the premier animation, effects, and design studios in North America. Dedicated to advancing the artistry of visual content while pursuing fresh creative ideas across multiple media platforms, SWAY’s world-class creatives use cutting-edge, innovative technology to produce unforgettable imagery.

SWAY Studio recently completed virtual stunt driving work for the feature "2012," directed by Roland Emmerich ("Independence Day," "The Day After Tomorrow"). This involved driving a stretch limousine over devastated and shifting road surfaces created by an apocalyptic earthquake using the physics-based simulation within the proprietary Drive-A-TronTM. The film opens nationwide November 13. Other recent credits include a project for the new Lexus HS250h Hybrid, campaigns for the 2010 GMC Terrain and 2010 Ford Taurus, interactive content for HyundaiGenesis.com and HyundaiUSA.com, and the groundbreaking hi-tech cover shoot with Kanye West for the April/May 2009 issue of Complex Magazine.

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