Nike Lance Armstrong “Feed the Warrior” (GO Film) and Jockey “Out of Line” (Union) Among Our Hottest Videos

If Lance Armstrong had beautiful breasts, we’d hit 1 million views.

As of January 29, 2010, our YouTube channel’s most popular online video is Nike “Feed the Warrior” starring Lance Armstrong, with 233,307 views. Directed by GO Film’s Christopher Guest, the campaign features Armstrong as a Dick’s Sporting Goods store manager dispensing training advice to customers and employees.

Close behind is Jockey “Out of Line”, which has racked up 158,926 views. Directed by Marcus Nispel and edited by Jay Friedkin of Union, with VFX by resolution, the highly stylized spot imagines a futuristic way-station where people are moved assembly-line style through a chamber that eliminates their individuality and turns them into mindless clones. Judging from the hits, it’s not the mind of our heroine that tubers are responding to.

Armstrong is pedaling as fast as he can to overtake Jockey with second ad for Nike, “T-Shirts”, which lured 151, 843 views.

The spot to keep your eye on now is “Drop”, for Bavaria Beer. Launched on the Raging Artists channel on November 10, 2009, this video is at 28, 644 and climbing. Directed by Matthijs van Heijningen (Bonkers/Amsterdam) via Selmore, and featuring extensive work from Eight VFX, “Drop” has viewers charmed, and craving more than a drop of the lager. 

Of course, BMW “Living in the Lights” remains in high gear. Promoted and marketed by Raging Artists and living on Bandito Brothers‘ channel, the BMW M3 film is a more-than-viable experiment in advertising, with 701,599 views.

Ok, so Lance, in a Jockey push-up, behind the wheel of a Beemer. Now we’re talking.