Consider this spec for the BMW M3 the ultimate in high-end user-generated content. Inspired by his affection for his own M3, creator/director Mouse McCoy wanted to play out this car fantasy, combining adrenaline-pumping and arresting visuals in a film that doesn’t take itself too seriously. Not only does this work capture the feeling Mouse describes as "Living in the Lights," it’s a perfect example of what Bandito’s Garage - Bandito Brothers‘ one-stop automotive production shop – can do in-camera, with a few people, a lot of passion, and no barriers. This home-made print and broadcast campaign is arguably competitive with work attempted on a much larger scale, with less spectacular results, and at far greater cost.
BMW "Living in the Lights"
Production: Bandito’s Garage
Creator/Director: Mouse McCoy
Director of Photography: Vic Huber
Editor: Steve Prestemon
Producer: Sumer Friedrichs
The Car: BMW M3
The Driver: Greg Tracy
The Girl: Niki Huey
