Shade Steps Into the Spotlight with Time Warner

Where do you turn, when you feel the need for speed? How do you keep up with your cohorts, especially on treacherous terrain, taking on futuristic foes in the heat of battle?   

As we learn in a spot breaking this week, the answer is Time Warner Cable – and Roadrunner, with its free power boost. "Lag," the first commercial in Time Warner’s new campaign, offers a visually arresting depiction of videogame-style graphics, as a pair of teens strive to keep the heat turned up via their cable connection. The campaign, created via Uniworld, was directed by spot, feature, and new media filmmaker Jim Sonzero, with visual effects by Shade.

For more info, click here.

Client: Time Warner Cable
Spots Title: "Lag" "Mojo" "Candy Girls"
Air Date: Lag and Mojo August 3, 2009

Agency: Uniworld/NY
ACD/Copywriter: Shameka Barbosa
Art Director: Heather Han
Copywriter: Dan Macena
CD: Vann Graves
EP: Kimberly Edwards

Prod Company: Newhouse
Director: Jim Sonzero
DP: Ekkehart Pollack
EP: Heidi Nolting

Post/Effects: Shade, De Motu, Red Magnet
EP: Shira Boardman
Lead VFX: Bryan Godwin
CG Supervisor: Dan Dixon
Senior Compositor: Andreas Jablonka
Compositor: Kevin Ellis
Compositor: Charles Meredith
FX Technical Director: Andrew Byrne
Technical Director: Ben Fiske
VFX Producer: Sheri Patterson
Post Producer: Jon Jacobson

Designer: De Motu

Editorial: Shade VFX
Editor: Bob Mori

Telecine: Company 3
Colorist: Steve Rodriguez

Music: Human

Shoot Location: Vasquez Rocks