Created via TracyLocke, this new campaign, helmed by director Mike Bigelow of GARTNER, is Schlage’s first in many years. The lockmasters return to the ad medium with a series of comedy spots in which spokesman Roger and sidekick Larry demonstrate the features of the company’s Schlage Link system.
First, Roger explains how you can lock or unlock the door to your home from a remote location with the touch of a cell phone button. To illustrate, Larry braves the stormy “Seattle” weather and stands outside in the pouring rain with his cell phone, while, miles away, Roger basks in the sun, outside the home.
Larry once again gets the short – or, in this case, the piping hot – end of the endorsement in a second spot. Roger explains that when young Reese returns from school and enters the code on the front door Schlage lock, the Link system sends a “Text Message” to his mom at work, letting her know her son is home safe and sound. Larry is at mom’s crowded office as the text is received. In the excitement, he is splattered with hot coffee.
Schlage’s comeback is a welcome one, and Bigelow’s deft comedic touch makes for a fun, light-hearted campaign. But Larry needs a new agent.
Client: Schlage
Spots Title(s): “Seattle” & “Text Message”
First Air Date: 6/1/09
Agency: TracyLocke
Executive Creative Director: Regan Holley
Group Creative Director: Kyle Jones
Creative Director(s): Chad Smith, Chad Vanderlugt
Art Director: Chad Vanderlugt
Copywriter: Chad Smith
Director of Broadcast: Diana Payer
Production Company: GARTNER
Director: Mike Bigelow
DP: Phedon Papamichael
EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
Producer: Helen Hollien
Editorial: N2O Editorial
Editor: Lisa Breitenwishcher
Telecine: Rushes
Colorist: Dave Smith
Shoot Location: Los Angeles
Check out my website to buy, sell or trade text links.