Mophonics Adds Creative Producer Jean Scofield to the Mix

NEW YORK CITY/VENICE, CA, June 19, 2009 – Jean Scofield has joined bicoastal music production company Mophonics as a staff Creative Producer. Most recently, she served in a similar capacity at BBDO/NY. Vivacious and imaginative, with a keen organizational sense, Scofield has found her own niche creating partnerships with agencies, music houses, production, editorial & design companies.

"Jean understands the transitions happening in advertising and media," said Mophonics Executive Producer/Founder Michael Frick, noting that Scofield’s perspective and broad experience presents the perfect complement to its current endeavors. "We take a very aggressive and experimental approach to music marketing and what a music company can be to a client."

"Mophonics is a company that doesn’t simply create or license music, but seeks to foster relationships between music creators and brands," said Scofield. "I’ve always aspired to infuse the traditional perspective with collective interaction and creative solutions. At Mophonics, we have the resources to do that with inspiration and enthusiasm. We build presentations in a fresh style, presentations that I would have really appreciated when I was on the agency side."

Born on the day MTV made its debut, Scofield grew up in New York City’s West Village surrounded by musicians and artists. With a world-renowned musician for a father and an industrious manager and producer for a mother, she had an innate aptitude for balancing the creative and the administrative. While pursuing a double major in Music Business & Communications at NYU, Scofield interned at labels (Warner Brothers, Universal) and music PR Firm Nasty Little Man. Immediately after graduation, she worked at prominent international stock-music company, before transitioning to the ad agency side as a Music Producer at BBDO/NY. Scofield spent nearly three years at BBDO, serving as the music producer on a trio of award-winning short films launching Brazilian flip-flop brand Havaianas, and as one of two music producers handling all of the audio needs for AT&T. She next freelanced as a music producer, track director, music supervisor and creative director for music companies such as Mophonics, before joining that team full-time.

As more advertising agencies operate without music producers, Scofield has been able to bring structure and originality to a wide range of projects, and she’s proven effective as a satellite resource for out of town and international companies. A performing musician and audiophile herself, her knowledge, experience and industry relationships are vast, defining her as a current, authentic resource.

"Growing up, music was a way of life, and an actual language.  I learned that a tremendous amount of meaning and feeling can be communicated through audio," Scofield said. "When paired with visuals, music and sound create extremely powerful and evocative moments. I believe in Mophonics’ foundation of breathing new energy and talent into the music house idiom. They are committed to fostering relationships among musicians, brands, visionaries, and consumers through diverse and inspired music and sound."

About Mophonics

Forward-thinking and firmly situated at the intersection of the music and advertising industries, Mophonics counts Wieden & Kennedy, BBH, TBWA/Chiat/Day, BBDO, McCann Worldgroup, and Goodby Silverstein & Partners among its agency clients and has created music-driven cobranding intiatives for Apple, Visa, Verizon, Scion, Wrigley’s, Electronic Arts, Axe, Nissan and Nike, and more. Mophonics is the only company to create an original single, "Gimme That," for an Apple iPod campaign. Artist Zeroleen’s "All Good," has been featured in "CSI: Miami," "Weeds," multiple film trailers and ad campaigns for Verizon and 24Hr Fitness; the single also received airplay on specialty radio, retail outlets, and in-flight radio. Mophonics-produced band Four Fifty One was featured on NBC’s "Friday Night Lights" and in a 4-spot Wrigley’s campaign that featured Mophonics-produced artists; the band also played a 40-gig sponsored tour for energy drink Upshot. Mophonics artist Joey Ryan has had tracks featured in spots for Visa, Wrigley’s, Wendy’s, and UNICEF’s LA Tap Project, in the Toronto Film Fest’s People’s Choice Winner "Bella," and TV’s "One Tree Hill"; Mophonics produced and released Ryan’s 2009 EP, "As It Must Be." The Mae Shi, repped by Mophonics for original compositions and sync, was a strong presence at SxSW in 2009, with placements in Rockstar Games Midnight Club LA (MCLA) and in the award-winning indie "My Suicide."