James Gartner and McDonald’s Help a Mom Wind Down

The transition from a long day at work to an evening at home is a tough one. In the hands of director James Gartner, that scenario is beautifully conveyed, as a mom returns home to kids who are boiling over with anticipation and a babysitter who’s on overtime. The spot, for McDonald’s and created via Burrel, has mom apologizing for the wait and rewarding everyone’s patience with a Happy Meal that does more than feed the troops: it sets the stage for an exhausted businessperson to be what she really wants to be – a loving and attentive mother.

Client: McDonald’s
Spots Title(s): “Wait”
First Air Date: 6/22/09

Agency: Burrel
Chief Creative Officer: Lewis Williams
Group Creative Director: Brenda Blonski
Art Director: Lewis Williams
Copywriter: Brenda Blonski
Agency Producer: Debbie Amsden

Production Company: GARTNER
Director: James Gartner
DP: Tom Olgeirsson
EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
Producer: Mark Walejko

Editorial: Kim Salter
Editor: Cutters

Telecine: Filmworkers Club
Colorist: Mike Mazur

Music: JIRA Productions
Composer: Ira Antelis

Shoot Location: Los Angeles