Mophonics Partners with the UK’s Sync Inc. for Stateside Licensing

By RA on May 27, 2009 | Category: Commercial Production Press Releases,Music & Sound | 20 Comments

VENICE, CA, May 27, 2009 – Bicoastal music production company Mophonics is partnering with UK-based licensing firm Sync Inc. to represent its diverse catalogue of record labels and artists for film, TV and commercials in the US market. "Sync Inc.’s roster is at the forefront of independent music in Europe," says Mophonics Creative Producer and Music Supervisor Josh Marcy, "and many of the artists are finding a broader audience here in the US, where there is always demand for new talent."

While artists such as Mr. Scruff, Burial, and Tosca might not be household names, they resonate with people in the know, and are not all that far from the mainstream consciousness. The Qemists, for example, provide the soundtrack for one of the official "Star Trek" trailers; snagging $76 million-plus in its opening weekend, and garnering extremely positive reviews, few movies are more broad in their appeal. At the same time, some of the artists on the Sync Inc roster may still be untapped for broadbased exposure. "I’ve found amazing music in this catalogue across every genre, from cutting edge electronic to Hawaiian country to rock," said Marcy. "A great catalogue will have real depth, with its quality being a constant."

Marcy notes that many Sync Inc. artists, such as the Long Lost, hail from Los Angeles. "It’s not a question of whether they come from this side of the pond or the other, it’s about their relevance and value to music supervisors," he says. "Whether you’re looking for a legendary band like Primal Scream, or something brand new that’s completely on the edge, the catalogue is gold to people who appreciate good music."

Sync Inc. is the brainchild of Dave Philpot and Matt Kaleda. Marcy and Kaleda began exchanging music tracks over IM, after meeting three years ago. Many of the tracks were incorporated into music supervision pitches and opened the door to new business opportunities. Says Kaleda, "Mophonics was our first port of call for a US partner, as they completely understand our business philosophy and share our love of diverse, cutting edge music."

"The partnership with Sync Inc. complements what we do as a music company and broadens the range of services we offer our clients," says Mophonics Executive Producer/Founder Michael Frick. "We’re making this music available not only to advertising clients, but to film and television markets, which is something we’ve not done previously with an entire catalogue of labels." He pointed out that Marcy has always looked to the imports in general for new music and has had success placing UK artists in ads for Pepsi, Intel, and others.

"The Mophonics connection to the UK music runs deep," Frick adds, "not the least of which is the fact that two of the company’s partners are British. Above all, it’s a great place to find breaking acts and songs as-yet unheard in the US." "British artists are consistently top among the most innovative and exciting in the world," Marcy concurs.

Marcy has been delving into Sync Inc.’s impressive catalogue, looking for elements that best suit Mophonics and its clients. "I’m unearthing band after band, album after album – it’s staggering what a great A&R job Sync Inc has done building their roster," he concludes. "The reel is sick, and the artists are amazing."

For more info, visit http://www.mophonicsync.com

About Mophonics

Forward-thinking and firmly situated at the intersection of the music and advertising industries, Mophonics counts Wieden & Kennedy, BBH, TBWA/Chiat/Day, BBDO, McCann Worldgroup, and Goodby Silverstein & Partners among its agency clients and has created music-driven cobranding intiatives for Apple, Visa, Verizon, Scion, Wrigley’s, Electronic Arts, Axe, Nissan and Nike, and more. Mophonics is the only company to create an original single, "Gimme That," for an Apple iPod campaign. Artist Zeroleen’s "All Good," has been featured in "CSI: Miami," "Weeds," multiple film trailers and ad campaigns for Verizon and 24Hr Fitness; the single also received airplay on specialty radio, retail outlets, and in-flight radio. Mophonics-produced band Four Fifty One was featured on NBC’s "Friday Night Lights" and in a 4-spot Wrigley’s campaign that featured Mophonics-produced artists; the band also played a 40-gig sponsored tour for energy drink Upshot. The Mae Shi, repped by Mophonics for original compositions and sync, was a strong presence at SxSW in 2009, with placements in Rockstar Games Midnight Club LA (MCLA) and in the award-winning indie "My Suicide."

About Sync Inc.

In May 2008, Dave Philpot (Cup Of Tea Records, Skint Records) and Matt Kaleda (BBC TV, Ninja Tune Records, Warner Music UK,) decided to pool their resources. Over 20 years of industry experience, an absurdly long contacts list and wide-reaching eclectic musical tastes were all factors in setting up Sync Inc., now firmly established as one of the more forward-thinking, boutique Music Consultancy/Sync Agencies around. Working alongside like-minded record labels such as Ninja Tune, !K7, Hyperdub, Skint, Sunday Best, B-Unique, and Cheap Thrills, Dave and Matt have placed music and consulted on huge advertising campaigns such as Nokia ‘Comes with Music’, Nokia N Series, Hugo Boss, Nike, Sony PlayStation, Bacardi and Chrysler, as well as music supervising on a handful of UK indie films and primetime BBC TV Drama series such as "Moses Jones."

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