LOS ANGELES, CA, May 8, 2009 – Director Rob Feng has signed with Savant Film for exclusive US spot representation. Prior to joining Savant, Feng was a Director/Art Director with acclaimed production house Brand New School, where his shared spot credits included projects for American Express, Microsoft, and New Balance, among others.
Feng spent five years at BNS, honing his storytelling skills and technical craft, melding CG with live action. "BNS was an amazing training ground," Feng recalled, "but it was time to move out of the collective experience and find my own voice." Feng is also interested in focusing on storytelling, with an accent on VFX, while moving away from the motion graphics. "When I first talked to Jamie and Joby, they understood where I was coming from and we got each other instantly," he said of his pursuit for appropriate representation. "I talked to a lot of other companies but kept coming back to Savant."
"It quickly became clear to us that Rob is a smart and driven young director, and we feel his wealth of experience is perfectly complemented by an exceptional personal taste-level," said Executive Producer Jamie Miller, who presides over Savant with fellow EP Joby Barnhart. "He offers a new dynamic to the Savant roster, and we are very pleased to be welcoming him on board."
Feng cited American Express "Pinkberry" as emblematic of the work he loves to do as a director. "That spot began as a graphics thing and we made into a live action puzzle," he recalled. "It really opened my eyes to how much you can do with live action, and inspired me to approach directing jobs differently."
Feng’s interest in harnessing clever techniques to tell stories has been apparent from the start. While earning his degree at the USC School of Cinematic Arts, his internship at Digital Domain led to a PA stint involving pyrotechnics, miniatures and motion control for feature films and theme park attractions. He then became a Digital Coordinator on a few shows before moving on. Not one to settle into one way of doing things, or even one thing to do, he also co-founded the popular online music collective Dublab, which celebrated its 10th anniversary last year.
"This is a move I have been wanting to make for a long time," Feng concluded, "and I’m excited to be doing it in collaboration with Savant Film."
AMEX "Pink Berry" – Rob Feng, co-directed with Brand New School
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