GARTNER director Theodore Melfi continues his campaign for Roundy’s, with Chairman Bob still in the spotlight. Touting the quality of its private-label lines, the ongoing campaign features Bob Mariano, Chairman and Chief Executive Officer of Roundy’s. The initial TV and Web work not only earned the approval of the ad community, it garnered attention in local trades as well.
Now, agency Preston Kelly has issued two new spots featuring Chairman Bob and his quest for quality. In the first of the ads, the Chairman and his team head to the "Bakery" to scrutzinize a factory-made cake with meticulous care. The next spot has a similar tone as Chairman Bob and co., in search of premium "Produce," visit a farm, where Bob displays his paternal instincts, cradling a watermelon in his arms.
"I am truly humbled to have crafted the greatest grocery chain spots in the history of advertising," Melfi says. "Granted, the competition consists of in-store display shots and graphic bumpers with oranges in the background. But..victory is victory. And I look forward to the many accolades that will surely come from being the best in the business at regional grocery advertising."
Client: Roundy’s
Spots Title(s): "Produce" & "Bakery"
First Air Date: 4/8/09
Agency: Preston Kelly
Executive V.P., Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Terry Thomas
Broadcast Producer: Anne Swarts
Production Company: GARTNER
Director: Ted Melfi
DP: Mateo Londono
EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
Producer: Phil Rose
Editorial: Ditch
Editor: Brody Howard
Telecine: The Syndicate
Shoot Location: Los Angeles
Very good text. I’ve found your site via Google and I’m really happy about the information you provide in your posts. Btw your blogs layout is really messed up on the Kmelon browser. Would be great if you could fix that. Anyhow keep up the good work!