The Million Penny Project Wins Best of Show at Miami Addys

"Make Change" – from the Million Penny Project, a quarterly fundraising campaign that invites the community and local businesses to collectively donate their financial and professional resources for a cause – has taken home the Miami Addy Award for Best in Show/Interactive.

Miami-based brand development and design firm Pumped, Inc., launched the site campaign and " Make Change" PSA, which depicts pennies positioned on a white background one by one, eventually forming the image of two hands placed together in a gesture of giving.

"Make Change" draws on the talents of Pumped Creative Director Carlos Pena, co-creative director Brainchild Creative‘s Jef Loeb, Phoenix Editorial, and Composer/Sound Designer David Della Santa of Volume Music + Sound.

The spot and music have received widespread acclaim, with plans for campaign expansion and extended musical tracks available for download in discussion.