Outsider Adds 11 BTA Arrows to its Quiver, Including 5 for Director James Rouse

LONDON, March 13, 2009 – Outsider took home 11 Arrows at The British Television Advertising Awards this week, including 5 for director James Rouse.

Silver Awards in the Clothing category went to the Rouse-helmed Nike "Turning Spanish," which was named Best 30-59 Second TV Commercial and Best 60-90 Second TV Commercial. The spot garnered a host of ad trade coverage when it aired this past summer.

Discovery Channel "BoomDeYaDa" (aka "I Love the Whole World") won a Bronze Award in the International category. Rouse’s spot was also a huge hit with ad biz critics, and enjoyed unexpected viral success on the Web.

The director’s second Bronze was in the TV and Radio Promotions category for BBC Radio 2 "A Bit Of A Mix Up" which the director worked with Russell Brand, Jonathan Ross, and Chris Evans. Rouse, who was featured in the latest Directors Issues of Creativity and SHOOT, recently directed spot projects for IKEA and McDonald’s. 

Directed by Scott Lyon, VW "Enjoy The Everyday" took home two Silvers and a Bronze.

Two Bronzes went to Audi "Grip," helmed by Dom&Nic, whose Shelter "House of Cards" nabbed a Bronze as well. 

The British Television Advertising Awards began in 1976 to recognise and reward the best television and cinema commercials made by British advertising agencies and production companies. The event attracts an entry of almost a thousand commercials, and a similar number of people attend the presentation of awards each March.