VENICE, CA, March 23, 2009 – Sabertooth, an end-to-end digital solutions provider, has opened up shop, presided over by Creative Director/Founder David Cullipher and Executive Producer John Busenberg. Sabertooth has a slew of projects already underway, including several Interactive CG and CG Print collaborations with TBWA/Chiat/Day/Tequila, for clients Nissan and Gatorade. Interactive work for Walmart (Martin Agency), Office Max (Escape Pod/Chicago), and Intuit, as well as broadcast spots for Bosch and The Attik, are also in production.
"Our focus is on handling complicated, nontraditional digital problems. From our work with Nissan and Tequila, we’ve become known as CG web specialists, and we do have a fantastic pipeline for creating those kinds of assets," Cullipher said. "What distinguishes us in the big picture is that we invent practical new ways to provide more creative control and production efficiency through technology."
As an integrated studio, Sabertooth has access to a roster of award-winning directors and DPs, combining its VFX/interactive services with in-house live action partner companies Film Realitè and RESTLESS. "What we see happening at agencies is a coming together of interactive with live action production, so we’ve created the same model to address their needs," Cullipher noted. "The one thing we hear again and again from interactive producers and creatives is that there is a disconnect between broadcast and interactive – you can’t return from a traditional broadcast shoot and expect the footage to translate into a viral campaign. That’s just frustrating for both departments."
"Now we’re starting to see the shift happen," Busenberg added. "We are starting to be asked by agencies to consult with them on both broadcast and interactive before they go on location to help them understand what is possible from an interactive standpoint. We think this is how the process should work to really benefit the agency and ultimately the client."
According to Cullipher, Sabertooth is designed to be a next-generation production company. "By having everything literally under one roof, we can offer tremendous efficiencies to our clients," he said The alliances with Film Realitè – a venerable outfit known for its automotive expertise – and RESTLESS – a younger commercial production company responsible for innovative high-profile work such as the recent celeb-studded adidas originals "House Party" viral campaign for Sid Lee
"Sabertooth is a place where agencies can execute complicated cross-disciplinary projects without the added friction of multiple vendors, and without the double markup or double management that can accompany hiring three or four vendors to complete one job," Busenberg said. "It’s the future."
Prior to forming Sabertooth, Cullipher and Busenberg were part of Two-Headed Monster, where the pair created interactive, CG, and other projects for Infiniti (Designory), P&G’s Share Water Project CSDW.ORG (TEQUILA), Hyundai (Goodby, Silverstein & Partners), and VW (CP+B/Denver).
Based in Venice, CA, Sabertooth is a collective of designers, directors, VFX and interactive artists dedicated to creating amazing work. We are medium agnostic, flowing between interactive, film, video, online, print and broadcast. Creatively restless, we continually seek new methods and techniques to improve ourselves and our work. We treat clients as partners, and believe that great work in any medium results from the dynamic creative collaboration that takes place between idea and execution.
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