HENRY LITTLECHILD

Director, Outsider USA

Henry Littlechild started off 2009 with "Unhealthy," a visceral, darkly comic ad for Pfizer. It was an apt follow-up to his interactive holiday campaign for Heineken, a cautionary tale designed to help revelers see the signs of irresponsible drinking. That work was preceded by a host of engaging work, including Citroen "Zipper," Walker Sunbites "Thrill Ride," "Millard Fillmore" for Kia Motors, and a package of spots touting IBM’s Lotus 8.

Henry studied film and photography at Art School, following which he joined the internationally acclaimed London advertising agency Leagas Delaney. It was there that Henry began directing professionally. He made several films for the agency as an integral part of creative new business pitches.

Henry moved into directing full-time, after being spotted by The Viral Factory in London. Internationally recognized as the market leaders in the world of viral marketing, The Viral Factory proved a fruitful collaborator for Littlechild, who has co-directed multiple projects with the group. Virals for Ford Ka picked up several awards in 2004 and 2005, including a Silver BTAA and Young Guns Bronze. The Ford Ka virals have been seen by over 30 million people, and are still listed on the web’s most popular viral sites such as Kontraband and Boreme.com.

Since joining Outsider for television advertising in 2004, Henry has worked with agencies such as Fallon, Leo Burnett, Delaney Lund Know Warren Grey Europe, Ogilvy, Leo Burnett, and BDH/TBWA. He has continued to win awards, picking up three Silver Lions at Cannes and One Show Gold for his Ford Fiesta SP campaign. James’ recent work also includes IBM "Cock-a-doodle-moo," Nestle "Nature," Mercedes "Stork," VW "Frog," Burger King "Too Happy," Snack-a-Jacks "Truck," and "Seat" for the Sunday Times.

Henry is 6′ 2".

March 2009