TNT Explodes with Rebrand from PrimalScream Music

Among PrimalScream Music’s latest efforts is a complete rebrand of network TNT (home to debuting series "Trust Me," which centers around the ad biz). For that project, Dionne flew to New York City to meet up with Lucinda Williams’ band, Buick 6, during a cross-country tour. "We would write and rehearse the TNT songs in the green room at the venue," Dionne recalled, "and then record the band on stage between sound check and their gig. So, it was a rare opportunity to get a live sound and there was an amazing energy on those recordings." The TNT campaign also reunited PrimalScream with Troika Design Group, with whom they worked on the hugely successful Starz! rebrand.

 

 

Client: TNT Redesign
Spot Title(s): 1, 2, and 3
air date: December 7, 2008

Agency: Troika Design Group
Producer: Kristen Olsen
Creative Director: Dan Pappalardo

Production Company: Troika Design Group
Director: Reid Thompson
Editorial Company: Troika Design Group
Editor: Hans Carillo

Music: PrimalScream Music
Executive Producer: Nicole Dionne

 

 

Share this!

Subscribe to our RSS feed. Tweet this! StumbleUpon Reddit Digg This! Bookmark on Delicious Share on Facebook
  1. April 15, 2010 at 10:03 am

    I am select your site how one of my favorites sites. Your model is good and single.

  2. April 18, 2010 at 11:17 am

    Just a tip, You should save yourself a bundle of grief by going for a Design Company Web. They have all the other experience that you would otherwise lack.

Leave a reply

*

*

Your email address will not be published. Required fields are marked *