Among PrimalScream Music’s latest efforts is a complete rebrand of network TNT (home to debuting series "Trust Me," which centers around the ad biz). For that project, Dionne flew to New York City to meet up with Lucinda Williams’ band, Buick 6, during a cross-country tour. "We would write and rehearse the TNT songs in the green room at the venue," Dionne recalled, "and then record the band on stage between sound check and their gig. So, it was a rare opportunity to get a live sound and there was an amazing energy on those recordings." The TNT campaign also reunited PrimalScream with Troika Design Group, with whom they worked on the hugely successful Starz! rebrand.
Client: TNT Redesign
Spot Title(s): 1, 2, and 3
air date: December 7, 2008
Agency: Troika Design Group
Producer: Kristen Olsen
Creative Director: Dan Pappalardo
Production Company: Troika Design Group
Director: Reid Thompson
Editorial Company: Troika Design Group
Editor: Hans Carillo
Music: PrimalScream Music
Executive Producer: Nicole Dionne
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