Space is a precious commodity, a sentiment conveyed beautifully by Outsider director James Rouse in “Pax,“ his latest spot for IKEA. In some places, personal space is invaded – an elevator, a busy park at lunchtime, or at the train station heading home – so why not do everything possible to enjoy the comforts of home?
Agency: St Lukes Communications
Creative Director(s): Alan Young, Julian Vizard
Agency Producer: Jessie Middleton
Director: James Rouse
Producer: Benji Howell
Production Company: Outsider
DOP: Karl Oskarsson
Editorial: Work Post
Editor: Neil Smith
Post: Motion Picture Company
