Director Michael Moretti, who recently completed the SpotLab program, helmed this spot in which a man washes his hybrid truck…and cleans up the sky while he’s at it. The ad touts a new hybrid Silverado truck from Chevy (the first full size hybrid of its kind) due to hit the market in December. "The truck we used in the spot was made into a Hybrid using decals and badging to make it look authentic," says Moretti.
Client: Chevy
Title: "Wash"
Title: "Wash"
Copywriter: Mark Tripp
Art Director: Jim Ward
Director: Michael Moretti
Art Director: Jim Ward
Director: Michael Moretti
VFX: Riot, LA
Lead Compositor: Satoshi Ozeki
Compositor: Pierre LeQuerre
Desktop Compositors: Cecile Tecson, David Hernandez
EP: Robert Owens
VFX Coordinator: Mike Wigart
