Nick Lofting of bicoastal Union edited this off-beat campaign for Ask.com, created by Hanft Raboy & Partners. The project, cut via the editorial company’s New York outpost, marks Lofting’s first collaboration with The Perlorian Brothers, and offered him an opportunity to get down with his weird self.
“We wanted the spots to convey what people would really be asking Ask.com,” Lofting says. “The unique aspect in cutting these spots was having main characters who don’t speak. We’re seeing their inner voices portrayed by unlikely people. The dualing characters make it really fun to watch.” Lofting screened hundreds of takes with varying lines and readings. “The Perlorians encouraged me to cut these a bit off, a little odd,” he says with a smile. “Just like them.”
What does a “Cop” wonder about on the job? You might be surprised to know, and you’ll certainly be entertained, by the woman who vocalizes his queries while draped over his shoulders. After his shift, he’ll visit Ask.com.
With all the physical and hormonal changes experienced by a “Pregnant Woman”, she is bound to have lot of questions. Having her thoughts represented by an older man with an Indian dialect (and an understandably testy disposition) makes questions about sex, gas, and fried chicken seem all the more odd. Fortunately, they’re answerable, at Ask.com.An “Eighth Grader” is naturally curious about all kinds of things – insects, food, girls – and in this spot he is beseiged by a series of nagging questions (in the form of a large woman that dwarfs his thin frame) that can easily be addressed at Ask.com.
Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano
helo guys do ya’ll remember the TTC collector was filmed sleeping? Well yesterday another TTC driver, who was already 15 minutes late decided to take his regular 7 minute ‘doughnut break’. He left the passengers sitting in the bus. He even threatened the passenger who confronted him! (Digg it to make it viral) -
http://digg.com/world_news/Toronto_TTC_bus_driver_s_regular_donut_break_caught_on_video
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