Toyota Prius: A Lesson in How to ‘Unlitter’

Producer Steve Reiss from Sea Level sent us this new spec, which shows how Toyota’s Prius hybrid turns the table on pollution. The ad was directed by Michael Moretti via Spotlab.

As an aside, we think it’s great that so many people are experimenting with green brands and products. Now, where’s the spec spot for The Hempest?

Client: Toyota Prius
Spot Title: "Unlitter"

Agency: Saatchi & Saatchi, Los Angeles
Copywriter: Mark Tripp
Art Director: Jeni Stewart

Director: Michael Moretti
DP: Graham Futerfas

Vfx & finishing: Sea Level VFX
Lead Flame Artist: Christopher Noellert
Executive Producer: Steve Reiss

Share this!

Subscribe to our RSS feed. Tweet this! StumbleUpon Reddit Digg This! Bookmark on Delicious Share on Facebook
  1. May 18, 2010 at 1:00 pm

    I am really glad to see that you are putting so much of effort for encouraging the readers with valueable posts like this.

Leave a reply

*

*

Your email address will not be published. Required fields are marked *