Edited by Nicholas Wayman-Harris of bicoastal Union, the new video for Radiohead’s "House of Cards" has been the talk of the town, pushing the bleeding edge of technology by eschewing cameras and lights for laser scans and 3D image capture. Within 24 hours of its release, the video was topping charts and inspiring chats across the Web.
Credits
Radiohead: House of Cards
code.google.com/radiohead
Production Company: Zoo Films, Los Angeles
Director: James Frost
Producer: Dawn Fanning
Technical Director: Aaron Koblin
Executive Producers: Justin Glorieux, Gower Frost
Director of Photography: Yon Thomas
3D Real-time capture engineered by Geometric Informatics Inc. (performance and party)
Software and Hardware Development: Dale Royer, Luke Farrer, Song Zhang
3D Laser Imaging Equipment: Velodyne Lidar Inc.
Field Application Engineer: Rick Yoder
Business Development Manager: Mike Dunbar
Processing of Lidar Data: 510 Systems
Chief Engineer: Pierre-Yves Droz
System Administrator: Troy Thompson
CEO: Suzanna Musick
Editorial Company: Union Editorial
Editor: Nicholas Wayman-Harris
Assistant Editor: Nathan Cali
Executive Producer: Michael Raimondi
Visual Effects: The Syndicate
Visual Effects Supervisor: Ben Grossmann
Visual Effects Producer: Magdalena Wolf
Managing Director: Kenny Solomon
CG Supervisor: Adam Watkins
CG Technical Director: Rodrigo Teixeira
FX Animators: Sam Khorshid, Attila Zalanyi
CG Artist: Duane Stinnett
Compositing Supervisor: Alex Henning
Flame Artists: Verdi Sevenhuysen, Mike Ek, Kevin McDonald
Editorial Consultant: Adam Gerstel
Chief Engineer: Albert Soto
System Administrator: Lap Luu
IT Assistant: Thuy Le
Stats (from the Radiohead site)
IN ITS FIRST 24 HOURS………
#1 viral video on the internet (source: viralvideochart.com) with 343 sites linking to the video in the first 24hrs…
MAKING OF is #2 viral video on the internet ( source: viralvideochart.com) with 104 sites linking to the video in the 1st 24hrs…
The most talked about video on the internet with 1,000+ web posts discussing the video and "making of" (source: Google)
Posted on every major and minor music and technology site in the last 24hrs
320k+ VIEWS ON YOUTUBE
YOUTUBE CHARTS:
#3 – Most Viewed (Today)
#1 – Most Viewed (Today) – Music
#2 – Top Favorites (Today)
#1 – Top Favorites (Today) – Music
#9 – Top Rated (Today)
#1 – Top Rated (Today) – Music
Video Data:
Viral sharing of this video:
Discovered 14 Jul 2008
320,226 views
0 duplicate videos
359 blog posts
467 comments
Quotes so far …
"Google has quite a bit in common with British rock band Radiohead: both have reputations for shattering corporate and artistic boundaries, both make constant headlines in the tech press regardless of what they do, and both will likely be seen as icons of early-21st-century futurism for years to come." CNET
"a clip that looks at once spectral, dazzling and eerie – not unlike the song itself" The GUARDIAN, UK
"Totally weird and yet totally accessible and moving" STEREOGUM
"their best video since ‘Street Spirit’ " ANTVILLE.ORG
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