In a scenario that is becoming more and more of a pattern, a major network has fallen in love with an original track from PrimalScream Music: After an exhaustive and highly competitive search, FX fell head over heels for the original track PrimalScream created to promote Sons of Anarchy, a star-studded new drama that will focus on the seedy and corrupt world of motorcycle clubs and the familial lines that run through them.
The high-octane campaign is informed by the PrimalScream score, which perfectly captures the tone and dramatic weight of the show.
For "The Dreams We Left Behind," PrimalScream Creative Director/Executive Producer Nicole Dionne assembled a band specific to the project, as she did in April for Starz with an expansive rebranding campaign.
Client: FX Network, Sons of Anarchy
Spots Title(s): "The Dream We Left Behind"
First Air Date: 7/1/08
Agency: FX Staff (in house)
FX Network, EVP of Promo: Stephanie Gibbons
FX Network, SVP of Promo: John Varvi
Editor: Julia DeGalzain
FX Design VP: Albert Romero
VFX/Inferno Artist(s): Royal Pictures
Music: PrimalScream Music
Executive Music Producer: Nicole Dionne
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