Keeping your computer desktop clean is sometimes harder than it should be. Luckily, OUTSIDER USA director Henry Littlechild’s spots for IBM‘s Lotus 8 application software manage to serve up some truly unique, albeit extreme ways of resolving desktop clutter.
In the first spot, "Jet," a messy computer desktop undergoes the ultimate wind test as the fury of a jet engine scatters the desk’s clutter.
In "Body Builder," a refugee from Venice’s Muscle Beach strikes a vein-popping pose atop an untidy desktop, exploding in the process but managing to clear the desk.
Finally, a daredevil motorcycle rider slams his "Bike" into an office desk situated on the tarmac, propelling his body across the cluttered desktop. Needless to say, this "human squeegee" wipes away the mess.
Fortunately, for the rest of us who are not driven to such extremes, IBM’s Lotus 8 offers the fast, simple, easy solution for keeping your desktop clean.
Client: IBM Lotus Notes 8
Spots Title(s): "Jet Engine", "Bodybuilder", "Motorcycle"
First Air Date: Website
Agency: Ogilvy
Creative Director(s): Adam Lau
Art Director(s): Zack Holiday
Copywriter(s): Niels West
Agency Producer: Lee Weiss
Production Company: OUTSIDER USA
Director: Henry Littlechild
DP: Richard Henkels
EP: Don Block
Producer: Keeley Gould
Editorial: Go Robot
Editor: Tim Wilson
Post/Effects: Guava
VFX Artist(s): Aron Baxter
Exec. Prod: Steve Holiner
Shoot Location: Los Angeles, CA
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