HOLLYWOOD, CA, December 7, 2007 – Director Dave Laden has signed with Über Content for exclusive US spot representation. Laden was previously an Associate Creative Director at Goodby Silverstein & Partners/SF, and for the past year and a half had been directing spots.
"After seeing Dave’s work I knew right away that he was going to have a strong career as a director," said Partner/Executive Producer Preston Lee. "His pedigree as a creative gives him a valuable perspective on the business and his strength in art direction is obvious in all of his spotwork. Beyond the that, Dave is one of the nicest and most sincere guys you’ll ever meet. A complete win for Über."
In the course of his career as an agency creative, Laden garnered Gold Lions at Cannes, Gold Clios, Gold One Show and multiple AICP honors, and an EMMY nomination, among other accolades. In 2006, he joined Teak Motion Visuals, founded by Goodby colleague Greg Martinez, and said the transition to representation at Über Content was extremely smooth. "There is a powerful energy at Über; it’s a young hungry company," stated Laden adding that when he sat down with Lee and Partner/Executive Producer Phyllis Koenig, the three shared the same ideas about style, performance, and spotmaking. "This kind of symbiosis is hard to find," he said.
After graduating from the University of Delaware with a Bachelor of Science in Visual Communication, Laden joined Ogilvy & Mather as an Art Director. His five-year tenure at O&M spanned projects for Amex, IBM, and Hershey’s, among others. Having caught the attention of Rich Silverstein and Jeff Goodby, Laden joined GS&P in 2000. It was there that he had the opportunity to direct spots for clients such as Saturn, the X-Games, and a non-profit organization called Youth Speaks. "We shot about 10 spots in a day," Laden mused about his experience on the PSA shoot. "The agency consisted of a freelance creative director and a producer." Despite the budget constraints of those early projects, Laden greatly appreciated the support of his bosses and took his time transitioning into directing full-time.
Laden was in no hurry to seek more traditional production company representation when the he met Über’s Lee through a mutual friend, DP Doug Chamberlain. This year, however, after winning Best Short Film at the San Francisco Independent Film Festival and appearing on ‘boards‘ list of the "Top 10 Creative People in San Francisco", Laden entertained a flurry of calls from production companies. "I did a lot of research and met a lot of people, but I kept coming back to Preston and Über Content," Laden said.
"When Preston first showed me Dave’s reel, I was completely taken by what a fully realized body of work he had amassed in such a small amount of time," said Koenig. "Each spot made me laugh out loud, and at the same time I was immediately struck by the lightning bolt of his relevancy in the marketplace right now. Dave is bound for real success because of his passion, drive, and true talent."
In addition to his spot work, Laden recently completed a documentary short and is working on a half-animated/half-live action short.
Based in Hollywood, Über is a multi-content production company established in January of 2006. Now representing numeorus directors with diverse talents, Über Content has quickly become the new company to watch. Laden rounds out a company roster comprised of Jordan Brady, Todd Field, Jeffrey Fleisig, Gentlemen, Stewart Hendler, Jason Kohn, Sean Mullens, and Marc Schölermann.
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