THE VIRAL FACTORY has created, produced, and is seeding a new BBC-sponsored AIDS awareness ad designed to reach a mature audience of 18-25 year olds.
Since its launch last week, the viral film has helped to drive over 5 million hits to the GI Jonny website, and externally the film has racked up over 1.2 million views and counting.
Directed by James Rouse with THE VIRAL FACTORY, and animated with action hero figures, the toy commercial parody stars ‘GI Jonny’ and ‘Captain Bareback’ and uses over-the-top behavior to drive home the need for safe sex.
The intentionally outrageous spot is already causing a stir in London, where one parents group labeled it "disgusting." A BBC spokeswoman responded to the uproar, saying: "GI Jonny is an interactive online campaign designed to target young heterosexuals who are at increased risk of HIV and other sexually transmitted infections."
The campaign was created by BBC Learning with the sexual health charity Terence Higgins Trust.
Advertiser: BBC Learning & Interactive for HIV Awareness
Project Title: "GI Jonny"
Air Date: October 9, 2007
Agency: THE VIRAL FACTORY UK
Production Company: THE VIRAL FACTORY
Director: James Rouse with THE VIRAL FACTORY
Post Production: Concrete Post
Offline Editor: Owen Oppenheimer
Online Editor: David Cox
Audio Post: The Soundhouse
Mixer: Benje Noble
I am not a good speller but please, I am going to attempt to converse thanks for having the time to talk about this, i feel strongly about it and adore understanding much more on this topic. if feasible, since you earn expertise, would you mind updating your web page with a lot more details? it’s particularly beneficial for me.
This is a good secret and I agree with this because your site is truth.