Little Red Robot: Lincoln MKS Experiment in Advertising
Little Red Robot recently completed a completely computer-generated spec spot for Lincoln’s 2010 MKS. The :30, titled “2010 MKS,” was created as part of Little Red Robot’s internship program. For Little Red Robot, the Lincoln MKS was a natural subject. In 2009, the company was selected by Y+R Team Detroit to create a live-action spot as part of their “Project Rising Stars” campaign tied into the CBS broadcast of the 51st Grammy© Awards. “We really fell in love with this car, when we shot it last year as part of The Project Rising Stars Campaign,” says Seth Shukovsky, Creative Director of Little Red Robot. “The brand DNA that Team Detroit had created for Lincoln is so contemporary, hip and edgy, it was really in line with what Little Red Robot is all about.”
- By RA on July 20, 2010
- Category: Experiments in Advertising, News, Post Production Design VFX, Spec Spots
- Tags: car spots, Spec Spots, vfx for commercials
- 0 Comments
